CRUZAN RUM Introduces Fresh New Flavor; CRUZAN Blueberry Lemonade Rum

Deerfield, Ill. (April 7, 2015) – Cruzan® Rum announces today the addition of Cruzan® Blueberry Lemonade Rum to its impressive portfolio of premium, flavored rums. Available nationally, this refreshing new flavor blends fine Cruzan Rum with the essence of ripe blueberries and vibrant citrus to create a well-rounded spirit bursting with the taste of fresh fruit.

Cruzan Blueberry Lemonade Rum takes lemonade, a classic summertime staple, to the next level by infusing it with the bright flavor of freshly picked blueberries. Like all Cruzan rums, Cruzan Blueberry Lemonade Rum is crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. It is made from natural ingredients including cane molasses and tropical rainwater, using a unique five-column distillation process, staying true to Cruzan’s dedication to creating the cleanest-tasting, highest-quality rum on the market.

“Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow. This year, we created a new rum that would appeal to our loyal fans and new rum drinkers looking for a fun flavor option,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. “The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season.”

Cruzan Rum recommends enjoying its newest flavor in an ice cold cocktail while embracing Cruzan’s “Don’t Hurry” mindset, which encourages rum fans to take the time to sit back, relax and savor every sip. In addition to these featured signature cocktails created by Cruzan Mixologist Jesse Card, Cruzan Blueberry Lemonade Rum also mixes perfectly with fruit juices, iced tea and more.

Cruzan Blueberry Lemonade Rum is now available with a suggested retail price of $14.99 per 750 mL bottle. It joins the Cruzan portfolio of rums that include Cruzan® Single Barrel, Cruzan® Estate DiamondTM Aged Dark Rum, Cruzan® Estate DiamondTM Aged Light Rum, Cruzan® Black Strap Rum, Cruzan® Aged Dark Rum, Cruzan® Aged Light Rum, and 14 flavored rums infused with natural flavors, such as peach, coconut, key lime and strawberry.

For more information, please visit www.CruzanRum.com, www.YouTube.com/CruzanRum, like us on www.facebook.com/CruzanRum or follow us on Twitter @CruzanRum.

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