Theory & Jonathan Adler Host VIP Launch in Support of Belvedere(RED)

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Olivier Theyskens, Deborah Dugan, & Andrew Rosen - Celebration of (RED) Hosted at THEORY — Olivier Theyskens, Deborah Dugan, & Andrew Rosen – Celebration of (RED) Hosted at THEORY

New York – Last week, (BELVEDERE)RED joined Theory and (RED) for a celebratory evening hosted at 40 Gansevoort, Theory’s flagship store in the Meatpacking District.

Approximately 150 guests, including Coco Rocha, Constance Jablonski, Simon Doonan, Leandra Medine and Emily Weiss previewed the (THEORY)RED and (JONATHAN ADLER)RED Special Edition capsule collections, which when purchased, support (RED)’s mission to deliver the first AIDS FREE GENERATION in more than 30 years. The collection will be available for purchase on WORLD AIDS DAY, December 1st, 2013.

Olivier Theyskens, Andrew Rosen, Jonathan Adler and Deborah Dugan, CEO of (RED), mingled with guests who enjoyed hors d’oeuvres and specialty (BELVEDERE)RED cocktails and music by DJ Jus Ske. The lights above the THEORY store were turned red in honor of (RED) and the Global Fund to fight AIDS.