New York – The Colgate Optic White Beauty Bar returned to New York to serve as the ultimate oasis for celebrities and media during this year’s Fashion Week. Top stylists, makeup artists, and manicurists gathered at Salon Ziba, New York’s “go-to” glam spot where guests were getting red carpet and party ready with complimentary services including: a make-up station with an emphasis on lipsticks to help guests find their whitest smile. The Colgate Optic White Beauty Bar was a haven where guests could relax, enjoy cocktails and appetizers while indulging in the latest must-have products including: Keratin Complex provided celebrities and VIPs with a dry bar, style bar and braid bar; Tim Hortons Café & Bake Shop, who provided guests with coffee and their newest Gluten Free Coconut Macaroon; Satya Jewelry, who were showcasing their beautiful, meaningful, and inspiring jewelry from the Fall Peacock Collection & Winter Solstice Collection; Skinnygirl Daily, who shared their delicious and healthy snack bars, with an interactive game and samples for guests; Tide Pods who highlighted “#FashionsThatPop” with product samples for guests inside and outside the salon as well as sponsoring a POP treat station with custom “poptails” and popcorn; and Zindigo.com, the world’s largest boutique for shopping on Facebook will be onsite
Guests in attendance on Monday included Kelly Rutherford, Countess LuAnn De Lesseps, Erika Jayne, Grayson Schmitz, Justine Skye, Kat Dahlia, Marsha Thomason, Kelly Bensimon, Nina Garcia, Rochelle Aytes, Rozzi Crane, Wynter Gordon, Jessica White, Farrah Abraham, Alysia Reiner, Jill Zarin, Nina Garcia, Chloe Bridges and Kat DeLuna
Guests on Tuesday included Kristin Cavallari, Adrienne Bailon, Estelle, Giuliana Rancic, Bonnie McKee, Lenay Dunn, Ramona Rizzo, Tyler Clary, Jill Zarin, Tahiry Jose, Laura Stylez, Amanda Flores, Marin Ireland and more.