Shaquille O’Neal Launches Line of Coconut-Based Vodka, Luv Shaq

NBA All-Star, Shaquille O’Neal, is launching his own brand of vodka…

“Devotion Spirits is excited to align with the legendary Shaquille O’Neal as we expand our popular line of 100% made in America gluten-free, sugar-free flavored vodkas,” said Drew Adelman, CEO, Devotion Spirits.

“While specific-product details are forthcoming, in April of 2013 we are planning the launch of Luv Shaq, a coconut-based vodka that will join our line-up of flavored vodkas which offer a premium brand spirit geared toward image-conscious men and women who live active lifestyles.”

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