Nicole Richie & QVC Present “FFANY Shoes on Sale”

DIGGING IN THE HEELS FOR THE FIGHT AGAINST BREAST CANCER

19th Annual QVC Presents “FFANY Shoes on Sale” to Benefit Breast Cancer Research and Education

To date, more than one million pairs of shoes sold and over $38 million donated

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WEST CHESTER, Pa. ( 2012) – Fabulous shoes can be more than just a fashion statement. With help from QVC and the Fashion Footwear Association of New York (FFANY), they can help make a difference in the fight against breast cancer. This fall, the multimedia retailer will once again join FFANY to present the 19th annual QVC Presents “FFANY Shoes on Sale.” The charitable shoe sale to benefit breast cancer research and education is scheduled to air on QVC Wednesday, October 24, 2012, from 5 to 8 PM (ET).

Nicole Richie, creative director and style icon, is joining the fight against breast cancer as the 2012 PSA spokesperson for QVC Presents “FFANY Shoes on Sale.”

In addition to the scheduled broadcast on October 24, shoppers can contribute to the cause by purchasing the “Shoe of the Day,” offered each weekday from 7 to 9 AM (ET) on QVC during the month of October. They can also shop the online collection offered on QVC.com, where additional styles can be found, beginning October 1 and continuing throughout the month, while supplies last.

Supporters of this worthy cause eagerly await the broadcast, which coincides with National Breast Cancer Awareness Month. Since 1995, QVC Presents “FFANY Shoes on Sale” has sold over one million pairs of shoes and has donated more than $38 million to the cause.

This year, shoppers will benefit from an amazing deal — more than 90,000 pairs of shoes from over 80 brands are scheduled to be offered at HALF the manufacturer’s suggested retail price. But more importantly, net proceeds will benefit breast cancer research and education institutions, including:

The Abramson Cancer Center of the University of Pennsylvania – Philadelphia, Pennsylvania The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine – St. Louis, Missouri The Breast Cancer Research Foundation – New York, New York The John Wayne Cancer Institute at Saint John’s Health Center – Santa Monica, California The Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai Medical Center – Los Angeles, California The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute – Boston, Massachusetts The University of Michigan Comprehensive Cancer Center’s Breast Oncology Program – Ann Arbor, Michigan The University of Pittsburgh Cancer Institute – Pittsburgh, Pennsylvania The Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences – Little Rock, Arkansas

Each donating shoes worth more than $500,000, Nine West Footwear Corporation, Brown Shoe Company and Camuto Group are designated the event’s “Special Pink Benefactors.” Their contributions, which include such brands as Enzo Angiolini, Bandolino and AK Anne Klein as well as Via Spiga, Etienne Aigner, Carlos by Carlos Santana, Vince Camuto, Jessica Simpson, BCBGeneration and LUCKY Brand, are sure to delight shoppers. Other companies generously donating shoes include Chinese Laundry, Guess, Kenneth Cole New York, MICHAEL by Michael Kors and many more.