The Colgate Optic White Beauty Bar at 901 Salon

West Hollywood – The Colgate Optic White Beauty Bar kicked off with a bang on Friday afternoon at 901 Salon in Los Angeles. A slew of celebrities and tastemakers, including Maria Menounos, Nicky Hilton, Ashley Tisdale, Amber Lancaster, Audrina Patridge, Kathy Hilton, Christina Milian, Jessica Stroup, Jamie Chung, Courtney Robertson, Jodi Sweetin, Taylor Armstrong, Farrah Abraham, Janel Parrish, Jessica Hall, Francia Raisa, Cassie Scerbo, and more were pampered with the ultimate in VIP treatments.

Everyone stayed tipsy as they sipped on delicious signature cocktails made with UV 80 and UV Whipped; Pink Squirrel, Screw Driver, Root Beer Float, Whipped Cream Soda, & the Javatini. The Coffee-mate Natural Bliss Coffee Bar complete with goodies and decadent desserts was also a hit.

Guests were treated to makeup consultations by celebrity makeup artists at the Colgate Optic White “Find Your Best Smile” lipstick station as they learned about the perfect shade of color to enhance their pearly whites, received gel polish manicures by  SensatioNail, posed for photos in the Skintimate photo booth, checked out the latest fashions by Motel Rocks, learned about the new special edition Cetaphil Moisturizing Cream, and received the perfect tan by Fake Bake without any healthy risks.

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@mariamenounos Love the lipstick table at the @OpticWhite Beauty Bar! What do you think of my lipstick? #spon http://t.co/gcRaJDN4

@AudrinaPatridge Just left the @NineZeroOne beauty bar!!!!… Favorite place!! @RiawnaCapri You are the best!!:) see you next week xoxo

@JodieTweetin Having a blast @opticwhite beauty bar today! Tanning, makeup and coffee just to name a few things! Great!!

#spotted Farrah Abraham celebrating her 21st birthday with a delicious UV Vodka and Coffee-Mate Natural Bliss cocktail at the Colgate Optic White Beauty Bar.