Get your pre-game on summer 2012 with DJ Pauly D’s debut of REMIX, the first Ready-To-Drink Pregame Cocktail
NEW YORK, NY (Monday, May 14, 2012) – In June 2012, world-famous housemate turned world-class DJ, Pauly D, will debut a new ready to drink cocktail, REMIX Pre-Game Cocktail, launching in New Jersey, home of the Jersey Shore, Pauly’s own home state, Rhode Island and other key markets. Aiming to become one of the most successful and recognized prepared cocktails in the liquor industry, REMIX is the first to brand America’s favorite pre-party pastime, pre-gaming.
A premium vodka based prepared cocktail, REMIX’s range of original flavors are called:
Oye Mojito, a fresh combination of juicy peeled lime and muddled mint, a nod to Pauly’s signature catch phrase “Oye Mojito“
Yeah Yumberry, a one-of-a-kind mix of red berry and raspberry with a hint of dark berry, a play on Pauly’s ever popular “Yeah Buddy” tag line
Strawberry Holla-peňo, an unexpected blend of ripe strawberry and jalapeno with a hint of heat, a shout out to get fans fired up and get the party started
Starfruit, a unique mix of starfruit and apple lime, a play on his own new star power phenomenon.
A fan favorite on MTV’s most iconic series, “Jersey Shore” and now with a new spin-off, “Pauly D Project,” following his ever successful DJ career, Pauly launches REMIX in a 750ml and at a suggested retail price of $14.99, in an effort to make his Pre-Game Cocktail accessible to his millions of fans. Pauly has taken his mixmaster expertise and partnered with liquor industry veterans, Tom Bruno, formally of Sidney Frank Importing Company Inc., and David Kanbar, Co-Founder of Skinnygirl Cocktails, to ensure that his new REMIX Pre-Game Cocktail also becomes a fan favorite.
REMIX is the perfect Pre-Game Cocktail. Always RTD “Ready-To-Drink,” just pour over ice and serve.
“My crew and I are always making amazing mixed drinks before we go out, so I wanted to re-create those flavors for my fans to get their own pre-game on. I mix great on the turntables, so why wouldn’t I make a great mixed cocktail that’s RTD (Ready-To-Drink)?” says DJ Pauly D with a smile, “I’m also very pumped about my team.”
Pauly was involved with the development right from the beginning, he loves it and he drinks it! It’s completely authentic, which is the key to a successful celebrity brand,” states David Kanbar, lead investor of REMIX and Co- Founder of Skinnygirl Cocktails, “Pauly has tremendous energy and is a true professional. It has been a great pleasure to work with him.”
Tom Bruno, REMIX partner, formally of Sidney Frank Importing Company Inc. adds, “We all look forward to a great success story. The product is great. The branding is great. Our celebrity partner is great. We are hopeful and confident the consumer will see that Pauly is the #1 mixmaster in cocktails, as well as in music.”
Leading up to the launch of Pauly’s REMIX Pre-Game Cocktail, fans can stay up-to-date by logging onto:
Check out behind the scenes video footage at:
Like REMIX Cocktails on Facebook at:
Follow on Twitter @remix_cocktails –