Thermal, CA – On Saturday, April 14th, A|X Armani Exchange and T-Mobile hosted the third annual Neon Carnival, the most celebrated festival in the Coachella Valley.
Usher, Emma Roberts, Gerard Butler, Paris Hilton, Glee’s Chord Overstreet, Mark Salling, Cory Monteith and Harry Shum Jr., Twilight’s Kellan Lutz, Breakaway’s Camilla Belle, Kings of Leon’s Jared Followill, Hunger Games’ Josh Hutcherson, Revenge’s Ashley Madekwe and Christa B. Allen, Gossip Girl’s Jessica Szohr, Michelle Trachtenberg and Penn Badgley with girlfriend Zoe Kravitz, American Horror Story’s Dylan McDermott, 90210’s Shenae Grimes and Ryan Rottman, How to Make it in America’s Bryan Greenberg, Hangover 2’s Jamie Chung, Dallas’ Josh Henderson, Vampire Diaries’ Candice Accola, MILK’s Emile Hirsch, Entourage’s Kevin Connolly, Inception’s Lukas Haas, supermodel Chanel Iman, designer Alexander Wang, were among the thousands of festival-goers who flocked to the neon-lit pop up carnival.
All guests at the Brent Bolthouse-produced bash enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the central dance floor, which stayed packed well into the morning hours thanks to sounds spun by DJ Jesse Marco and DJ Kayper as well as Google Play Magnified Artist Ryan Farish and electronica artist John Tejada.
Belvedere Vodka kept guests and VIP’s tipsy well into the night!
The carnival also celebrated the launch of the highly anticipated A|X Color Pop Watch collection by A|X Armani Exchange. Previewing just before the summer months, the collection is a line of ten fresh, eye-catching unisex timepieces, ranging in color from sun-kissed orange to hint-of-mint green and very berry red. Throughout the night guests such as Emma Roberts, Chord Overstreet, Kellan Lutz, Jessica Szohr, Camilla Belle, Shenae Grimes, among others, stepped up to try their luck spinning the AX Color Pop Watch Wheel, where they were provided the opportunity to win exciting prizes including the stylish Color Pop watches.
The invite-only event showcased the quality entertainment experience of the new T-Mobile HTC One™ S, which will be available for purchase this spring. Guests of the carnival, including Emile Hirsch, Jamie Chung, Mark Salling, Christa B. Allen and more, were able to experience T-Mobile’s newest device through a multi-player interactive game using the HTC One S’s sensors and touch screen, allowing participants to race against each other on a visual music track by keeping a song in tune. The HTC One™ S is T-Mobile’s thinnest smartphone, and with access to T-Mobile’s fastest network speeds, the device allows for a high-quality entertainment experience, which is also enhanced by Beats By Dr. Dre™ technology.
