Los Angeles – Over the weekend, at the Mondrian Hotel in West Hollywood, new clothing brand, Big Chief, took the fashion world by storm by debuting its cheeky and stylish line at the 2012 Academy Awards Style Lounge.
The amusing and seemingly cavalier line of t-shirts, jeans, jackets, and caps were amid new and influential brands that helped prepare the shows nominees, presenters, and members of the press, in getting ready for the big show.
Big Chief was greatly admired and praised by celebrity attendees including Anne Heche, Wendi McLendon-Covey, Cash Warren, Richard Kind, Cloris Leachman, Marcia Gay Harden, Laura Prepon, Joan Collins, Jesse Metcalfe, Seth Green, Lori Loughlin, and many more…
Anne Heche stopped by the booth with James Tupper and their son, who all got fully outfitted in Big Chief fashions. Cash Warren picked up a US Navy tee for himself, a Love Potion tee for his daughter, and a hoodie, which he absolutely adored. Wendy-McLendon-Covey was gifted numerous long-sleeve tees ad Laura Prepon stopped by the booth and shared her excitement and love for the brands jeans, dying to receive her custom pair.