Los Angeles – Hollywood stars and LA’s finest attended Belvedere Vodka‘s pre-Grammy party at Avalon to celebrate its partnership with (RED)™ to raise proceeds for the Global Fund – among the world’s leading financiers of programs to fight HIV/AIDS in Africa.
Chelsea Handler, Paris Hilton, Forest Whittaker, Sheila E., Kelis, Heather Graham, Sam Trammell, Malin Ackerman, Sophia Bush, Natasha Bedingfield, Skrillex, and Tulisa Constavalos all attended a private performance by Grammy award-winning artist Mary J. Blige who performed some of her greatest hits including ‘Family Affair,’ ‘One’, ‘No More Drama’ and ‘Just Fine’.
Following Mary’s performance at Avalon, DJ Skrillex began DJ’ing the after party which included a surprise performance by 80’s singer Sheila E.
During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Höller to honor the union of (RED) and the world’s first super premium vodka.
Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”