Pharrell Launches New Qream Liqueur in LA & NYC

Screen shot 2011-07-21 at 10.51.01 PM
Pharrell Williams on the red carpet at 'QREAM WITH A Q' NYC launch event, July 20, 2011

Grammy Award winning musician and style visionary, Pharrell Williams, has recently collaborated with Diageo, the world’s leading premium spirits, wine, and beer company, to create ‘QREAM with a Q,’ an ultra-premium, cream liqueur.

Pharrell was involved in every aspect of the creation of the cream liqueur, from development to distribution, and everything in between; taste, bottle design, marketing, and advertising. It was also created specifically with women in mind, from the elegant, perfume-inspired bottle, to the delicious flavor. It encourages women to ‘live deliciously’ and to treat themselves royally; as life should be.

Qream comes in two flavors, Strawberry Créme and Peach Créme, both of which mimic the taste of freshly picked strawberries and ripe vine peaches.

The first of two exclusive Qream launches was held in the Hollywood Hills. Guests included Venus and Serena Williams, Rob Kardashian, Sanaa Lathan, and Melody Thornton, as Grammy winning artist Robin Thicke entertained the crowd, as guests sipped on Qream all night.

The second launch went down in New York City at the NY Public Library. Industry power players Jay-Z, Russell Simmons, and Q-Tip came out to support Pharrell for his latest creation.

Based on Pharrell’s proven track record in the music and fashion industries, it’s just a matter of time before his success with Qream in the liqueur industry.

Check out some images from his launch parties in New York and Los Angeles…

Pharrell Williams, Q-Tip, and Swizz Beatz, Qream Launch Party, New York City, July 20, 2011
Karmin performs at Qream Launch Party in New York City, July 20, 2011
Selita Ebanks, Qream Launch Event, New York City, July 20, 2011
Qream Launch Party, New York City, July 20, 2011
Tyson Beckford, Qream Launch Party, New York City, July 20, 2011
Pharrell Williams and Robin Thicke, Qream Launch Party, Hollywood Hills

 

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