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The Summer of SPRITZ! and The Burst of the Rosé Bubble!

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Has rosé lost its perennial popularity? Mixologist Marlo Gamora (Caffe Dante, NYC) would tell you that we may be reaching the tail end of the long rosé craze, from the surfeit of rosé-oriented events to the overuse of the #roseallday hashtag. With the burst of the rosé bubble, the season is shaping up to be […]

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2015 BARocker Battle to Feature HARD ROCK’s Top Bartenders at HARD ROCK CAFE HOLLYWOOD

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Los Angeles, CA – Hard Rock International is calling upon its seasoned bartenders to flip, twirl, spin, and pour as part of the third annual BARocker global competition. Hard Rock’s top bartenders from around the world were invited to show off their skills for a chance to be crowned as Hard Rock’s Global BARocker Champion of […]

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PARTIDA TEQUILA x Artist Alejandro Vigilante Celebrate Partida Loteria Launch Party in Los Angeles

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Los Angeles – On Thursday evening, PARTIDA Tequila and Miami-based artist Alejandro Vigilante celebrated the launch of his collection of artwork, which showcases Mexico’s culture and tradition in Los Angeles. Press, celebrities, influencers and key guests sipped on crafted Partida Tequila cocktails while enjoying tacos, conversing with one another and dancing to hip tunes by DJ […]

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Grand Opening of Greystone Manor Supperclub by SBE

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Los Angeles – The heavily anticipated wait is over, and Sam Nazarian flipped it again like a coin out of pocket. Last night, SBE busted down the doors to their newest venue, Greystone Manor Supperclub. This new hotspot, formerly ‘Industry’, and before that, the ever so popular ‘Area,’ has a lot to live up to, but if […]

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Pharrell Launches New Qream Liqueur in LA & NYC

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Grammy Award winning musician and style visionary, Pharrell Williams, has recently collaborated with Diageo, the world’s leading premium spirits, wine, and beer company, to create ‘QREAM with a Q,’ an ultra-premium, cream liqueur. Pharrell was involved in every aspect of the creation of the cream liqueur, from development to distribution, and everything in between; taste, […]

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‘if it’s not Névé, it’s watered down’

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Remember in high school, when you were running a few boyfriends at a time, and your mother had to stress to you that, “no one is going to want to buy the cow, when you’re giving out the milk for free?” You know, that old thing. This is kind of like that, except without becoming […]

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Grand Opening of the Shay Todd Flagship Store

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Designer Shay Todd and Shiro Gutzie invited guests to party in the SHAY TODD Collection courtyard last night, for the grand opening of their first flagship store on Melrose. Guests mingled throughout the store, sipped on 28 Black Acai, and admired the new SHAY TODD Collection of beach and resort wear. While in the courtyard, […]

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‘Famous Food’ to hit the Sunset strip

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Haha..the best Hollywood has to offer. If cable programming has taught us anything, it’s that if you fill a room with a bunch of celebs that need the money, it’s time to break out the popcorn! I promised I wouldn’t knock it, but the truth is, when it comes to reality TV, ragging is the […]

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Best Of: Cupcakes

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Cupcakes…cake in a cup…I love cake and who doesn’t love cups? However, we can all agree that cake itself is just one pain in the ass. You need all those annoying utensils and the plate alone takes up a whole hand! Not to mention “cake on the go” adds about 4 sizes to your waist […]

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Meet your new neighbor, Los Angeles…Petra Ecclestone

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The UK heiress to the Formula One racing fortune…Luscious hair…Rockin’ body…Perfectly balanced accent…Former Armani model…and now owns the most expensive piece of real-estate in the U.S…Does this girl piss anybody else off? If not, definitely the most extreme form of jealousy. To have all that in addition to the heiress title AND be smoking hot…what […]

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sugar sugar, OHHH honey honey

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  Exactly what Memorial Day is for; no work on a hot day, poolside with your friends, and enough booze to drown an elephant. If you’re the type that likes to be where the party’s at, poolside at the Roosevelt is the place to be. Lounging around, catching some rays, head first in some mojitos, […]

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Virgin Gaming & Maxim E3 Party

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An event thrown by Virgin Gaming and Maxim magazine?…Hah, and last night your boyfriend told you he was going to visit his sick granny right? I’m pretty sure every guy there could’ve died last night with a smile. Coming off of their successful Superbowl party in Dallas, both companies have made their way to Los […]

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