CRUZAN® RUM Introduces Fresh New Watermelon Flavor

Cruzan Watermelon_Bottle Image

Cruzan® Rum is proud to announce the addition of a limited-edition Cruzan® Watermelhon Rum to its portfolio of premium, flavored rums. Available nationally, this refreshing new flavor is the perfect addition to anyone’s bar cart this summer, as it offers the mouthwatering taste of a juicy watermelon.

Cruzan Rum Watermelon

We are excited to release Cruzan Watermelon Rum, as this new expression demonstrates our dedication to producing high quality and innovative flavored rums,” said Gary Nelthropp, Cruzan Master Distiller. “This new expression truly captures the spirit of summer and the Island of St. Croix for all to enjoy at their next gathering.

Cruzan Watermelon Rum takes the sweetness of a fresh cut, juicy watermelon, and balances that flavor with a hint of slightly tart watermelon rind for a clean finish. Like all Cruzan Rums, Cruzan Watermelon Rum was crafted by Master Distiller, Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. It is made from natural ingredients including cane molasses and tropical rainwater, using a unique five-column distillation process to create one of the cleanest-tasting, highest-quality rum on the market.

As part of Cruzan’s Island Spirit Fund, $1 from every case of Cruzan Watermelon Rum sold will go to Cruzan’s Island Spirit Fund, developed to provide relief following 2017’s devastating Hurricanes Maria and Irma. Introduced last year, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States to help rebuild and reinvigorate communities impacted by storms of all kinds. To-date, the Fund has raised nearly $1.6 million, through individual donations, Cruzan’s case matching program, and case-matching donation commitments from distributor partners. This summer, Cruzan encourages its fans to celebrate the spirit of St. Croix with this new Watermelon Rum expression.

Not only does Cruzan Watermelon Rum mix perfectly with fruit juices and iced tea, but it also lends itself in your favorite summertime cocktail, including Cruzan’s Tropical Fizz.


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