Los Angeles – LAND of distraction, a new advanced contemporary women’s wear fashion label celebrated its launch at West Hollywood’s famed Chateau Marmont with an exclusive party on Thursday, November 30. Founded by CEO Danita Short, LAND of distraction is inspired by Rock ‘n’ Roll, motorcycle culture and the raw energy of the 1970’s. Short hopes to empower women through LAND of distraction and help them express themselves using fashion as a vehicle.
Season One of LAND of distraction will be a capsule collection of 40-items which will be available for purchase worldwide as of February 1st, 2018 at www.landofdistraction.com. Unveiled at the event, the brand’s first image campaign was captured by world-renowned photographer Leon Mark, styled by seasoned veteran Jay Massacret and features top models Dilone and Jess PW. Music was provided by DJ Mia Moretti along with a special live performance by Nashville’s rebel country music darling, Nikki Lane.
Guests in attendance included Kate Bosworth (“The Long Road Home”), Tatiana Maslany (“Orphan Black”), Connie Britton (“SMILF”), Angela Bassett (“Black Panther”) Jaime King (“Hart of Dixie”), Kristin Chenoweth (“The Star”), Zelda Williams (“Stitchers”), Annalynne McCord (“Secrets and Lies”), Danielle Campbell (“The Originals”), Carter Jenkins (“Famous in Love”), Arielle Kebbel (“Midnight, Texas”), JoJo (Singer-songwriter), Eric Rutherford (Actor), Michelle Trachtenberg (“Sister Cities”), Jonathan Sadowski (“Young & Hungry”), Ellen Von Unwerth (Photographer), Blanda (Artist), Teala Dunn (“Guilty Party”), Melissa Bolona (Actress), Azie Tesfai (“Jane The Virgin”), Danita Short (Founder of LAND of distraction), Nikki Lane (Singer), and Mia Moretti (DJ).