New York, NY (November 8, 2017) — While a wise old barb questioned “What’s in a Name?” the team at the formerly named Coffeemania restaurant have decided “Quite a lot, actually….”
The popular Moscow restaurant group, Coffeemania, has enjoyed a 16-year history in the European city and opened its first overseas location in New York City earlier this year. The brand is known for uncompromising and innovative breakfast, brunch, lunch and dinner menus, mouthwatering pâtisserie and a diverse beverage program that includes artisanal cocktails, fruit and vegetable blends, spritzers and one-of-a-kind coffee drinks. The restaurant group is arguably one of the most popular hospitality brands in all of Russia and is as beloved as some popular neighborhood institutions here in the U.S.
However, for New York City, the name did not convey all that it has to offer guests….
“While we had hoped to carry on the tradition of our original name here in the United States, we soon realized that many people found it misleading and assumed we were just a coffee shop,” states Evgeny Zhuralev, Director of International Business Development. “The guests who have experienced what we are all about quickly realized that we are an upscale social culinary spot for any time of day, but many other potential guests were confused.”
Thus, the Bryant Park newcomer has decided to push the “re-start” button with a new name and the arrival of Executive Chef, Isaac Correa. A New York City native, Chef Correa previously collaborated with the Coffeemania restaurant group in Moscow in 2002 and remained in the European City developing restaurants and cafés under his own brand and influencing the City’s burgeoning restaurant scene. In 2015, he returned to the U.S. to open his own restaurant in Florida and now his career comes full circle with his role in helping L’ADRESSE solidify its position as one of the top culinary spots in New York City.
While many of the popular menu items such as Cauliflower Soup, Truffle Burger, Seared Sea Scallops, and Lobster Uni Carbonara will stay, Chef Correa is adding to the line- up with dishes such as Josper Grilled Octopus, Black Rice Risotto and Naked Pumpkin, a dish inspired by seasonal vegetables. “The idea behind the food is to keep everything as simple as possible. I believe it is always about letting the ingredients shine, allowing the flavors and dishes to be fresh, clean, colorful and fun,” states Correa. Along with Executive Chef Correa, Chef de Cuisine Lee Hernandez will remain in his role in the kitchen and both are committed to creating high-quality, refined dishes prepared with fresh, seasonal ingredients from local farmers.
Along with updated breakfast, brunch, lunch and dinner menus, L’ADRESSE proposes a refreshed wine, beer and spirits menu, as well as new juice blends, smoothie bowls and a sprinkling of new coffee and tea beverages. Additionally, L’ADRESSE will celebrate the season with new holiday offerings, including a Cran-Raspberry Cowberry tea, which is served with or without spiced rum, and delightful festive desserts.
What’s in THIS Name?
The name “L’ADRESSE” was chosen to invoke the restaurant’s concept of being a “meeting point” for friendly gatherings, business meetings and tourists looking for a new elevated dining experience. Located in the heart of midtown, right alongside Bryant Park, L’ADRESSE is ideally suited as a popular meeting-up place for “power breakfasts,” social or business lunches, after-work drinks and dinner, as well as weekend brunches.
“We are very excited to reposition the restaurant and show New York City why we are the perfect spot to gather with friends or colleagues,” states Zhuralev. “We also look forward to continuing our work with the Bryant Park community, as well as other local businesses and organizations that wish to make this their second home in the city.”
Upcoming Events on L’ADRESSE calendar include:
Thanksgiving Holiday Menu, Thursday, November 23, 2017:
Celebrate the holiday with family and friends for a lavish Thanksgiving feast from noon to 8 p.m. Executive Chef Isaac Correa and Chef de Cuisine Lee Hernandez have put together an elegant four-course prix fixe menu with all the traditional holiday favorites (and some with a twist) with multiple options per course. The meal closes with a choice of dessert and optional evening stroll in neighboring Bryant Park.
4-course prix fixe menu – $75 per person, $55 for Children 12 yrs & younger
Open 12:00pm – 8:00pm, last reservation at 7:30pm
For reservations contact +1 212-221-2150
Private Holiday Parties and Events:
L’ADRESSE is available for booking holiday office parties and private events for the season. Prime dates are still available for planning a memorable event for colleagues, friends or family. Interested parties may contact the restaurant directly at firstname.lastname@example.org.
Wine Tuesdays: Choose from an extensive wine list and enjoy a bottle of bubbly, rosé, white or red for 50% off from 4 p.m. – 10 p.m.
Saturday/Sunday Brunch Fun:
From light and simple to savory and sophisticated, brunch items include Avocado Toast on grilled sourdough; Eggs Benedict with a choice of ham or salmon; Draniki, a traditional Russian potato pancake served with Skuna Bay salmon; Syrniki, farmers cottage fritters with crème fraiche and raspberry sauce; Steak & Eggs, a hanger steak served with quinoa and Brussels sprouts, and Lobster Roll served with shiso and crystalized wasabi. Add the Brunch Beverage package ($35 for unlimited Bloody Mary’s, Mimosas and Aperol Spritz cocktails) to enhance the fun!