Los Angeles – On Wednesday night, at Los Angeles’s contemporary 101/EXHIBIT, Peroni Nastro Azzurro debuted the Los Angeles installment of the brands acclaimed showcase of fashion, art, film and culture, The House of Peroni. Curated by Grammy award winning singer-songwriter and multi-instrumentalist St. Vincent, the annually celebrated New York City pop-up traveled to the West Coast for the very first time.
Los Angeles’s fashion and art crowd, such as Rosario Dawson, Millie Brown, Gary Baseman, and Brandon Boyd, sipped Peroni infused cocktails and enjoyed bites from Los Angeles culinary institution, Winsome, as they toasted St. Vincent’s cultural and creative hub’s arrival in The Golden State. The visionary pulled inspiration from the eccentric Memphis design movement, the whimsy of iconic Italian director Federico Fellini, and the vibrancy of modern Italian culture to create a space of collaboration and inspiration full of various multi-medium experiences.
Following its opening, The House of Peroni Los Angeles will be open for one day only, October 19th, for guests to stop by, and will offer ticketed evening performances from Tyler Blake of Classixx and Turbotito of Poolside. Guests will be offered specialty cocktails and small bites in a split classic Italian and Memphis setting, and can observe installations by London-based artist and poet, Robert Montgomery, set designer and frequent St. Vincent collaborator, Lauren Machen, and classically trained milliner, Brandon M. Franklin.
Open and close times, schedule, tickets and further details can be found at http://www.houseofperoniusa.com/