BACARDÍ & Luis Fonsi Celebrate National Rum Day with ‘Remix Your Rum’ Celebration in New York

Screen Shot 2017-08-22 at 4.10.08 PM
Singer Luis Fonsi poses for a photo in front of the BACARDI Rum Truck on August 16, 2017 in New York City. (Photo by Mike Coppola/Getty Images for Bacardi)

New York – BACARDÍ, the world’s most awarded rum brand, and Luis Fonsi, the artist behind the world’s most streamed single and video viewed on YouTube, joined forces in New York City on Wednesday, August 16th to throw the most epic National Rum Day ever with a “Remix Your Rum” celebration.

BACARDÍ and Fonsi harnessed their Caribbean roots and brought together beats and booze aboard colorful chivas buses, which made its way through New York City in honor of the holiday. Guests onboard the BACARDÍ Rum Trucks enjoyed signature rum cocktails, including the Refresco Superior and El Coco, served up by brand ambassadors, as well as an intimate celebration with Fonsi, who served as the host on the BACARDÍ Rum Truck. Throughout the ride, Fonsi popped his head out the windows to take selfies with excited fans along the route as his smash hit pulsated from the trucks.

BACARDÍ’s “Remix Your Rum” celebration for National Rum Day was an extension of BACARDÍ’s existing Sound of Rum creative concept. The Sound of Rum is the intersection of music and rum where the two blend to bring people together and ignite the world through celebration. The movement of sound blurs the lines between reggae, dancehall, hip-hop and electronic music, which brings fans of different genres together.

BACARDÍ’s unrivaled heritage in classic cocktails is unparalleled in the rum category, reinforcing its position as the world’s best-selling rum.

From now through September 7, consumers can get their hands on the BACARDÍ Refresco Superior, which Fonsi enjoyed during the National Rum Day celebration, by visiting: https://www.cocktailcourier.com/drink/refresco-superior/

Singer Luis Fonsi speaks with guests on the BACARDê Rum Truck on August 16, 2017 in New York City. (Photo by Mike Coppola/Getty Images for Bacardi)
Singer Luis Fonsi poses for a photo in front of the BACARDê Rum Truck on August 16, 2017 in New York City. (Photo by Mike Coppola/Getty Images for Bacardi)

 

Tags: , , , , , ,

Related Posts

by
Previous Post Next Post

Comments

  1. Pingback: Best viagra price

  2. Pingback: cialis generic name

  3. Pingback: Free trial of viagra

  4. Pingback: 50mg viagra

  5. Pingback: discount cialis

  6. Pingback: cost of cialis

  7. Pingback: cheap viagra

  8. Pingback: ed meds online

  9. Pingback: erectile dysfunction drug

  10. Pingback: erection pills

  11. Pingback: cialis 20 mg

  12. Pingback: rx pharmacy

  13. Pingback: Buy cheap cialis

  14. Pingback: levitra coupon

  15. Pingback: levitra vardenafil

  16. Pingback: vardenafil pills

  17. Pingback: real money casino

  18. Pingback: slot games online

  19. Pingback: purchase viagra

Comments are closed.
0 shares