New SEERSUCKER SOUTHERN STYLE GIN Embraces the Warmth of Southern Hospitality

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Seersucker Gin Julep

San Antonio, TX – Azar Family Brands, maker of the award-winning Cinco Vodka, announces the release of Seersucker Southern Style Gin bringing to market a completely new gin-taste profile complemented by citrus, clove honey and mint. Seersucker, the first Southern-style gin on the market, is now available throughout Texas, Tennessee, Arkansas, Massachusetts, Oklahoma & Rhode Island.

The driving force behind Seersucker Southern Style Gin was a desire to create a gin that is approachable, easy-to-mix and honestly, just great tasting,” said Trey Azar, Founder and Master Distiller of Azar Family Brands. “We worked for more than a year to accomplish the perfect taste profile that is light on the palate and has recognizable Southern flavors, yet still maintains the nuances that a gin drinker appreciates.

Seersucker, slow-distilled in a hand-hammered copper pot still, is made with all-natural botanicals to maximize quality and flavor. Lemon and orange zest are balanced with just the right amount of juniper creating layers of sweet flavor. Imbibers will enjoy notes of citrus, honeysuckle, and garden-fresh mint that lingers on the finish.

The approachable nature of the spirit also carries through into the branding. Traditional seersucker patterns and warm blues evoke the southern warmth and hospitality on which the brand was built.

When we were developing the Seersucker brand, it was paramount that all elements conveyed approachability, openness and warmth. With everything we did and continue to do, we ask ourselves ‘does this make our customer, distributor, vendor, or employee feel like a special guest in our home?’ If the answer is ‘yes’, we know we have it right,” said Angela Rogers, Brand Director.

Available in 200ml, 750ml, and 1.75L, Seersucker is a versatile spirit, perfect with club soda, in traditional gin cocktails, or as a great alternative in classic cocktails like the Seersucker Gin Julep.

Created by San Antonio mixologist and Azar South Texas Regional Manager, Chris Ware, the Seersucker Gin Julep is a refreshing new spin on the iconic Derby cocktail.

I am extremely pleased with where we landed on Seersucker Southern Style Gin, said Trey Azar. “We think both gin drinkers and non-gin drinkers are going to love it!”

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