April 2017 – Italy’s No. 1 premium beer, Peroni Nastro Azzurro, is pleased to unveil their first ever beer can, just in time for the spring and summer seasons. Previously only served in glass bottles, Peroni’s new slim can made its debut at The House of Peroni during September 2016’s New York Fashion Week and has finally made its way into the wider markets to fuse Italian style with American culture.
Known for expertly exemplifying Italian quality and design, the brand sought to bring the same inherent and iconic style to the beer can, something with a distinctly American history. The 11.2 oz can has a slim build creating a modern, slightly elegant look and lifts the internationally recognized Peroni label off of the classic green, letting it stand alone against a bold, optic white background. The design stands out as the perfect choice for easy sipping on a summer patio as it exudes understated style and sophistication.