Los Angeles, CA – Livby, the first curated live-streaming shopping app to discover and purchase the hottest in fashion & accessories, beauty, home and tech, celebrated its launch with an exclusive party on Thursday, December 8 at The Hills Penthouse, a members-only private club in West Hollywood. AnnaLynne McCord hosted a live sale for Smashbox Cosmetics and Wildfox Couture, and Hrush Achemyan hosted a live sale for Anastasia Beverly Hills, in which all proceeds were donated to Together1heart, a non-profit that empowers women and children victimized by human-trafficking and sexualized violence. AnnaLynne was pleasantly surprised to see her sister, Rachel McCord, at the event. They laughed when they saw each other as they were wearing almost the same exact outfit. Hrush shared her makeup tips with guests while Leslie-Anne Huff left her husband at home to check out the app and shop the latest fashion and beauty brands. Guests shopped and received exclusive sales from additional featured fashion, accessory and beauty brands including, Flynn Skye, Logan Hollowell Jewelry and Gladys Tamez Millinery x For Love & Lemons who pre-sold their hat collaboration exclusively on Livby. Attendees enjoyed cocktails and tray-passed appetizers along with sounds by DJ Zen Freeman.
Guests in attendance included AnnaLynne McCord (Actress), Hrush Achemyan (Celebrity Makeup Artist), Leslie-Anne Huff (“The Vampire Diaries”), Hannah Stocking (Influencer) and Jena Frumes (Influencer).