New York – Forevermark launched its Black Label Collection, the most exclusive collection of diamond cuts ever conceived, at a private cocktail event in New York City, where the brand also unveiled its collaboration with artist Angie Crabtree. Crabtree magnified the beauty of the Forevermark Black Label Collection by painting the diamond facets enlarged 1,000+ times, on four custom wrapped canvases in each shape. Celebrities including television personality Olivia Culpo, model Rachel Hilbert and influencers Danielle Bernstein of We Wore What and Arielle Nachmani of Something Navy attended to catch a glimpse of the unrivalled diamond collection.
Charles Stanley, President of Forevermark US said, “In our constant pursuit of absolute beauty, we are proud to unveil this new exclusive range of diamonds. Angie Crabtree was the ideal artist to collaborate with on the launch of Forevermark Black Label. The artistic realism in her work allowed her to flawlessly capture the perfect symmetry and unrivalled sparkle of the diamonds in her paintings.”
Available in round, square, cushion, and oval shapes, the Forevermark Black Label Collection represents a new generation of diamonds cut with supreme symmetry and unprecedented accuracy to release a dazzling light unlike anything seen before. As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape.
For the first time, fancy shape diamonds are able to exhibit maximum brilliance, fire and scintillation comparable to round brilliant cuts, displaying unmatched sparkle through perfect symmetry. Cutting a Forevermark Black Label diamond requires exceptional craftsmanship to maintain flawless symmetry through the perfect proportions of the facets allowing a “Compass of Light”™ to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.
“The very first diamond I ever painted was inspired by Forevermark’s classic slogan “A Diamond is Forever,” so our collaboration feels perfect. I’ve really enjoyed creating these pieces because their Black Label Diamonds have the most unique designs I have ever painted,” Crabtree said. “It’s also my first time using custom shaped canvases, which really emphasizes their beauty. Because precision is so important in my work, I can truly appreciate the supreme symmetry and light performance of the Black Label Collection.”