John Legend’s ‘Darkness and Light’ Album Release Party with BELVEDERE VODKA in Los Angeles

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LOS ANGELES, CA - NOVEMBER 16: Stevie Wonder and John Legend attend the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for Columbia Records)
Stevie Wonder and John Legend attend the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, CA (Photo by Araya Diaz/Getty Images for Columbia Records)

Los Angeles – Last night, (BELVEDERE) RED and John Legend joined forces for the launch party of his new album, Darkness and Light. The evening showcased John’s newest songs and an intimate Q&A discussion about the inspiration for the album. John also performed his latest hit single “Love Me Now” dedicated to the (BELVEDERE)RED campaign, encouraging people to love now and give now in the face of tomorrow’s uncertainty.

Hosted at The Underground Museum, the evening celebrated John’s, first album release in three years and his partnership with (BELVEDERE)RED. Throughout the evening, guests enjoyed red-themed Belvedere cocktails including the Big Red Mule, Honey Berry Breeze, and the Be Inspired.

Notable guests included; John Legend, Stevie Wonder, Parson James, Tika Sumpter.

For 2016, Belvedere, the world’s original luxury vodka, launched the (BELVEDERE)RED campaign #MAKETHEDIFFERENCE, in partnership with John Legend – a passionate philanthropist and visionary creative. Together with Belvedere and South African artist Esther Mahlangu, John established four values that serve as the foundation of the campaign – unity, security, support and change – which collectively embody the spirit all of those joining the fight against HIV/AIDS.

As World Aids Day approaches on December 1st, fans and consumers can support the cause by giving – or keeping – the new Belvedere (PRODUCT)RED limited edition bottle, featuring South African Artist Esther Mahlangu’s colorful artwork, alongside John Legend’s signature. Belvedere proudly donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.

LOS ANGELES, CA - NOVEMBER 16: John Legend performs at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for Columbia Records)
John Legend performs at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, CA (Photo by Araya Diaz/Getty Images for Columbia Records)
LOS ANGELES, CA - NOVEMBER 16: Tika Sumpter attends the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for Columbia Records)
Tika Sumpter attends the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, CA (Photo by Araya Diaz/Getty Images for Columbia Records)
LOS ANGELES, CA - NOVEMBER 16: Belvedere Vodka at the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, California. (Photo by Araya Diaz/Getty Images for Columbia Records)
Belvedere Vodka at the John Legend performance at The Underground Museum for Belvedere DARKNESS AND LIGHT listening event on November 16, 2016 in Los Angeles, CA (Photo by Araya Diaz/Getty Images for Columbia Records)

 

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