EFFEN® Vodka, a Super Premium Vodka whose name means smooth, is excited to debut this month three sophisticated new flavors to its lineup. EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka and EFFEN® Raspberry Vodka are bold and distinctive, while embodying the smooth, clean, crisp taste that vodka lovers have come to expect from the brand.
“As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them.“
An innovative vodka flavor, EFFEN Blood Orange offers a sweet citrus zest, and lingering, smooth finish. EFFEN Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness with a short finish. EFFEN Raspberry, a refined reformulation of EFFEN Dutch Raspberry, offers a combination of natural raspberry flavors with a light, crisp taste you won’t find anywhere else.
The release of these exciting, new flavors comes after a breakout year for EFFEN Vodka, which doubled its business in 2015, thanks in part to its brand partnership with rapper and entrepreneur 50 Cent. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50 Cent’s performances, music videos and network, has already succeeded in introducing EFFEN to thousands of new, legal-purchase-age fans and will continue as the brand expands its flavor offerings.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” says brand partner 50 Cent. “EFFEN stands for ‘smooth,’ and these new flavors deliver on that promise.“
Like all of the brand’s established flavors, EFFEN Blood Orange, EFFEN Green Apple and EFFEN Raspberry are each made using natural ingredients and 100% premium wheat from Northern France and are filtrated and distilled in Northern Holland. These vibrant flavors are the perfect canvas for cocktails that highlight their bold character, including those below:
EFFEN® Blood Orange Mimosa
1 part EFFEN® Blood Orange Vodka
1 part Orange Juice
3 parts Sparkling Wine
METHOD: Shake first two ingredients with ice and strain into a chilled champagne flute. Top with sparkling wine.
EFFEN® Green Apple Mule
1 part EFFEN® Green Apple Vodka
2 parts Ginger Beer
Juice of 1/2 Lime
METHOD: Squeeze the lime half into a Copper Mug filled with crushed ice and drop in the spent shell. Add vodka and ginger beer and stir.
EFFEN® Fresh Start
1 1/2 parts EFFEN® Raspberry Vodka
2 parts Fresh Lemon Sour
1 part Peach Puree
1/2 part Campari® Liqueur
Lemon Wheel for Garnish
METHOD: Shake all ingredients with ice and strain over fresh ice in a tall highball or Collins glass. Garnish with a lemon wheel on the rim.