To commemorate the opening of this groundbreaking new nightlife concept, GREY GOOSE partnered with Hakkasan Group to host partygoers, Vegas locals and out-of-towners alike, at a slew of incredible events that upped the ante on luxury brand experiences, making for a truly extraordinary weekend.
By day – for guests either staying at or visiting Aria, GREY GOOSE hosted private martini consultations inside the GREY GOOSE Camionnette, the world’s smallest – and mobile – martini bar, disguised as a French bread truck. Parked at the entrance of Crystals, the Camionnette was enjoyed by dozens of guests that were invited in for a one-on-one appointment with a GREY GOOSE ambassador, who then tailored vodka martinis to personal taste. This is only the second time the Camionnette has made an appearance in the US, but consumers in other cities can expect to see it popping up very soon as GREY GOOSE launches into summer. During the day GREY GOOSE also took over Liquid Pool & Lounge, transforming it into a Riviera beach club with bright and cozy cabanas and refreshing GREY GOOSE Le Grand Fizz cocktails, the official GREY GOOSE summer serve.
Guests dining at Aria’s Herringbone were also given a taste of what’s to come for GREY GOOSE this summer, as the space was transformed into the GREY GOOSE Boulangerie Bleue. Appearing in 20 cities and summer hot spots around the world, GREY GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy an extraordinary summer experience that includes some of the finest French food, drink and music.
By night – following the surprise performance by Drake on Friday, dynamic DJ duo The Chainsmokers took to the booth to officially launch JEWEL on Saturday and brought down the house with an unforgettable performance that included hits “Roses” and “Don’t Let Me Down.” GREY GOOSE played host in the VIP suites, where guest enjoyed bottle service and unmatched views of the show.