Aby Rosen Celebrated His Newest Property Opening, THE BLOND, at 11 HOWARD in NYC

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Aby Rosen, Charlie Rosen
Aby Rosen & Charlie Rosen

New York – This weekend, Aby Rosen celebrated his newest property opening, The Blond, at 11 Howard in New York City. The Blond, an intimate lounge designed by Anda Andrei with SPACE Copenhagen, is lined with plush velvet furniture and adorned with a statement artwork by Dan Attoe. His piece, Complicated Animals, 2008, is a mixed media sculpture made of neon lights, animation, wires and transformers that is mounted to the ceiling above the grand staircase that leads into The Blond. Inside The Blond, a family of bonze-faced statue heads by sculptor Charming Baker line the windowsills.

The launch weekend included a series of private parties for friends and family of The Blond hosted by Aby Rosen and his son, Charlie Rosen, followed by a concluding bash for neighborhood guests and friends of Creative Directors, Angelo Bianchi and Julio Montero. Entertainment included DJ sets by Erik Tonneson and Madison LST.

Guests who joined Aby Rosen, Charlie Rosen, Angelo Bianchi, Julio Montero, as well as co-hosts Martha Hunt, Jasmine Tookes, Jordan Barrett, and Chase Carter to celebrate The Blond’s opening weekend included:

Cuba Gooding Jr., Darren Aronofsky, Sean Avery, Benjamin Bronfman, Lyor Cohen & Xin Li, Nick Cohen, Elle Dee, Ron & Ellin Delsener, Andre Harrell, iLoveMakkonnen, May Kwok, Rose McGowan, Norman Reedus, Pierre Sarkozy, Franco V., Gus Wenner & Lily Mortimer, Michael Avedon, Eric Cahan, Eneas Capalbo, John Currin & Rachel Feinstein, Sante D’Orazio, Alexander Di Persia, Holly Fowler, Nathalie Karg, Charlotte Kidd, Jake Paltrow & Taryn Simon, Enoc Perez, Clifford Ross, Tom Sachs & Sarah Hoover, Ouattara Watts, Chloe Wise, Ara Arslanian, Dylan Brant, Harry Brant, Peter Brant Jr., Nicolo Cardi, Arne & Milly Glimcher, Vincent & Shelly Fremont, Sydie Lansing, Alberto Mugrabi & Colby Jordan, Brooke Garber Neidich, Tripoli Patterson, Lisa Phillips, Richard Sachs, Roya Sachs, Kimberly Kravis Schulhof, Kazuhito Yoshii, Lucas Zwirner, Brian Atwood, Hailey Baldwin, Stacey Bendet Eisner, Alexis Bittar, Mickey Boardman, Cecile Casablancas, Alison Chemla, Sante D’Orazio, Nina Daniele, Victor Demarchelier, Annabelle Dexter-Jones, Sarah English, Georgia Fowler, Imad Izemrane, Constance Jablonski, Caroline Kelley, RJ King, Inga Krohn, Viktoria Kvalsvik, Ginta Lapina, Vanessa Lee, Phillip Lim, Laura Love, Bridget Malcolm, Ian Mellencamp, Topper Mortimer & Tabitha Simmons, Jordy Murray, Maxwell Osborne, Jonathan Simkhai, Keegan Singh, Rose Smith, Reece Solomon, Tobias Sorensen, Rory Tahari, Joyce Varvatos, Linda Vojtova, Timo Weiland, Theo Wenner, Veronica Zoppolo, Anda Andrei, Peter Bungaard & Signe Henrikson, Arnold Chan, Dominic Leong, Carlos Mota, Daniel Romualdez, Meg Sharpe, Fabiola Beracasa-Beckman & Jason Beckman, Guido Callarelli, Alexandra Chemla, Maggio Cipriani, Pippa Cohen, Georgia Ford, Gervaise Gerstner, Gherardo Guarducci, Marjorie Gubelmann, Simon Huck, Carole Mack, Sean MacPherson & Rachelle Hruska, Katherine Keating, Scott Lipps, Ronnie Madra, John McDonald, Grace Morton, Wendi Murdoch, Jon Neidich, William Norwich, Stuart Parr & Allison Sarofim, Holly Peterson, Polina Proshkina, Pietro Quaglia, Gaby Rosen & Isabella Trentalancia, Andrew Saffir & Daniel Benedict, Conrad Sandelman, Olivia Sandelman, Charlotte Sarkozy, Peggy Siegal, Hamilton South, Bronson Van Wyck, Jeff Zalaznick, Matt Bronfman, David & Susan Edelstein, Lex Fenwick, Michael Fuchs, Anthony Malkin, Jorge Mora, Jason Pomeranc, Izak & Sarah Senbahar, Barry Sternlicht, Jay Sugarman & Kelly Behun, Alexander & Bara Tisch, and Wesley Vultaggio.

The Blond
The Blond

The opening of The Blond precedes the grand opening of 11 Howard, the New York hotel which will welcome guests starting April 2016. Upon entering the hotel, an Alexander Calder mobile greets guests as they enter the main doors, a highlight of the artwork seamlessly weaved into the industrial yet warm aesthetic of the hotel. Other artists shown throughout the property include Nobuyoshi Araki, Holly Fowler, Hiroshi Sugimoto, Saint Claire Cemin, Jacques-Henri Lartique, Jacco Olivier, Katie Yang, among others.

11 Howard is situated in SoHo, at the crossroads of Bowery, Chinatown, and Little Italy, an area ripe for exploring by foot, and is one of Manhattan’s most eclectic mixes of culture, food and fashion. 11 Howard looks forward to accommodating with conscious hospitality, approaching each aspect of the hotel with awareness, purpose, and thoughtful consideration.

Hailey Baldwin
Hailey Baldwin
Matthew Novian, Sashalee Pallagi, Gaby Rosen
Matthew Novian, Sashalee Pallagi, Gaby Rosen
Scott Lipps, Nur Khan, Peter Davis
Scott Lipps, Nur Khan, Peter Davis
The Blond
The Blond

 

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