New York – Last night, Moët & Chandon fêted the launch of its new global advertising campaign and film, The NOW, at a chic New York City bash. The NOW is an attitude that embraces the thrill of living, and to #OPENTHENOW in style, Moët held the very first event at MR. PURPLE, the hotly-anticipated rooftop/nightlife space at Scott Gerber’s new HOTEL INDIGO, which officially opens later this month on the Lower East Side.
Harnessing the energy and excitement of The NOW, guests danced the evening away to DJ May Kwok’s beats at this LA-meets-Paris-inspired “wrap party.” Naturally, Moët & Chandon flowed all night, as the crowd mingled against the picturesque city skyline. We Are From LA, the Grammy award-winning masterminds behind Pharrell’s Happy video and conceptors of The NOW film, attended as guests of honor. The LA-based French duo, Clement Durou and Pierre Dupaquier landed just in time to celebrate the film’s unveiling with golden goblets of Moët along with the entire cast of the film, flown in especially from LA. Other notable attendees included: Patrick Janelle, Sophie Simmons, Jessica Henriquez, Brandon Sun, Timo Weiland, Alessandro Mele, and Adam Caldera.
The NOW campaign/film officially launches today and captures the likes of Moët & Chandon global brand ambassador, Roger Federer, amongst a vibrant cast celebrating a new take on the classic #moetmoment.