New York – Last week, DISARONNO, the world’s favorite Italian liqueur, toasted the evening with the ever handsome singer Joe Jonas and fashion’s elite to launch their newest collaboration – DISARONNO wears CAVALLI! The limited edition bottle and collection of custom minis made their global debut at the chic and exclusive event at Milk Studios in NYC. Famed DJ, Brendan Fallis, kicked off the evening affair with his good buddy Jonas. The two buddies spent the night behind the DJ booth, exchanging stories and discussing their passion for the industry. Jonas was even spotted showcasing some of his dance moves as Fallis performed. Both loved the new limited edition bottle commenting on how elegant it was and that it belonged displayed on a mantle after it was done being consumed.
When Jonas was asked about his passion for the collaboration and this project: “It’s cool to see fashion and spirits collaborating. Just look at the bottle, it’s beautiful. After you drink it you want to put it in a case or on my mantle.”
This exclusive event was the first time consumers were able to preview this limited edition collaboration between two of Italy’s most iconic brands, DISARONNO and Roberto Cavalli. The 9,000 square foot space at Milk Studios was a perfect background for the DISARONNO Wears Cavalli limited edition bottle reveal. As over 200 guests arrived, with VIP’s making their entrance from a new Cadillac car, they were transported through an immersive experience while sipping their signature Disaronno wears Cavalli Sour. Mannequins adorned in the latest SS 2015 Pre Collection Cavalli collection (from which the bottle was inspired) came to life in grandiose fashion and performed intricate routines to entertain the dapper crowd. Ballerinas performed during the elegant affair incorporating the gorgeous bottles into their interpretive routine.
The fashion-forward crowd mingled until late in the night commenting on how much they enjoyed the festive evening. They especially loved the interactive digital photobooth, allowing them to take a photo with the limited edition bottle and have the photo as a stylish keepsake. Throughout the evening guests enjoyed Evian water in addition to their delicious cocktails.