Smart. Sexy. Unapologetic. – The statement that embodies the newly rebranded HUSTLER HOLLYWOOD.
Shedding the flaming heart and sporting a sleeker, bolder logo, HUSTLER HOLLYWOOD is completely rebranding itself as a smarter, sexier, and unapologetic modern lifestyle conglomerate.
Refocusing its attention on a wide range of products, HUSTLER HOLLYWOOD now offers both HUSTLER and non-HUSTLER apparel, accessories, gifts, jewelry, beauty, lingerie and swimwear items. Every HUSTLER HOLLYWOOD store will now provide a full, broad, and diverse shopping experience! (and we have the first-hand experience).
Just recently, Tipsy Diaries hit up HUSTLER HOLLYWOOD to check out the revamp and we weren’t disappointed. It had all of it’s bases covered, from those who dabble in sass to the most conservative shoppers. We walked away with cute jean shorts, tanks, socks, some ‘spray’, and toys like the Lelo (one of their best-sellers). For those more interested in pleasure, HUSTLER is also one of the first stores in the US to carry the Womanizer.
Check out the goods…
However, it’s not just the logo and mission that has changed. There is also a new look for the stores themselves. Ten of the current 13 locations have undergone remodels within the past two years, and the facelifts are providing a sleek, sophisticated look and feel to enhance the enjoyable shopping experience.
But don’t worry. If you can’t make it into the store, they have also revamped their e-commerce site, hustlerhollywood.com. The online store features everything from apparel and accessories, to sex toys, including their top sellers.
The re-branding is powered by the new tagline: “Smart. Sexy. Unapologetic.” The statement embodies HUSTLER HOLLYWOOD’s mission, vision and attitude in the spirit of the Company’s compelling, iconic founder, Larry Flynt.
“In the past year, we have developed an experienced and qualified team of professionals from a variety of backgrounds, bringing a fresh approach to our business,” said Philip Del Rio, HUSTLER HOLLYWOOD’s Vice President of Retail Operations, who himself has a background in fashion retail, with companies such as Ed Hardy, AG Jeans and Superdry. “With a new brand and new mindset, we’re ready to take our stores and our customers to the next level.”
Be on the lookout for a HUSTLER HOLLYWOOD store near you, as expansion continues with four additional locations planned to open before the end of this year.