Coral Gables, Fla., June 11, 2015 – GREY GOOSE vodka will kick-off summer with Summer Soirée, a series of gatherings from June through August – inspired by the French approach to the season. For the World’s Best Tasting Vodka, it’s all about an elevated event – no stress, just simplicity – a chic entertaining experience that allows anyone who serves GREY GOOSE to Fly Beyond.
A true French Summer Soirée is about ease: planned, but not over-planned, and relaxed, yet refined. It takes advantage of the beauty of summer nights, with refreshing, classic drinks and engaging company. Mix and match GREY GOOSE vodka with the unique, crisp taste of Perrier® Sparkling Natural Mineral Water to create an elevated vodka soda – add freshly squeezed citrus and herbal aromatics, and this cocktail becomes truly extraordinary. GREY GOOSE vodka with soda, lime and mint or GREY GOOSE Le Citron flavored vodka with soda, lemon and thyme is the essence of any Summer Soirée.
These Summer Soirée cocktails perfectly demonstrate the superior natural taste and quality of Grey Goose vodka, which uses only the very best ingredients from France – soft winter wheat from Picardy, the “bread basket” of France, and pure spring water from the Gensac region. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste.
Tom Swift, VP Managing Director, GREY GOOSE vodka, sees the shift in the U.S. market to more simple, yet refined cocktails, especially with on premise accounts. “Now more than ever, bartenders are enjoying and appreciating the taste and exceptional character of a super-premium vodka like GREY GOOSE, and are choosing ingredients that accentuate its aromatic profile.”
GREY GOOSE will host the Ultimate Soirée experience for four fans to visit Le Logis, the home of GREY GOOSE Vodka in Cognac, France, by sharing their Summer Soirée through Instagram or Twitter in 5-15 seconds using #SummerSoiree. For complete official rules, visit: https://summer.greygoose.com/#home.
And while cocktails are a necessity for any Summer Soirée, GREY GOOSE has taken it a step further. Kicking off in June, UrbanDaddy will host the Summer Series showcasing the perfect Summer Soirée with GREY GOOSE vodka at www.greygoose.com/summer. Events will take place in Dallas (6/11), Miami (6/23), Atlanta (6/25), Los Angeles (7/8), Washington, D.C. (7/14), Chicago (7/17) and New York City (8/5).
GREY GOOSE will also host rooftop Summer Soirée parties at bars, clubs and hotels throughout the season from Miami, to New York and to Los Angeles beginning in mid-June through August.
While these Summer Soirées will take place, media and trade will have an inside look at GREY GOOSE vodka with events in New York, Aspen and New Orleans at Tales of the Cocktail. GREY GOOSE Brand Ambassador Julien LaFond says, “GREY GOOSE is the essential ingredient for summer – the clean flavors of herbs and citrus are beautiful matches for GREY GOOSE.”