TEQUILA HERRADURA Launched ULTRA at Bootsy Bellows Pop-Up in Beverly Hills

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BEVERLY HILLS, CA - JUNE 09:  Model Shane Seng, baseball player Anthony Gomez and actors Brando Eaton and Jon Lovitz attend the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up on June 9, 2015 in Beverly Hills, California.  (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
Model Shane Seng, baseball player Anthony Gomez and actors Brando Eaton and Jon Lovitz attend the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up (Photo by Michael Bezjian/Getty Images for Tequila Herradura)

Beverly Hills, CA – Last night, Herradura, leader in authentic tequilas, launched their newest tequila Herradura ULTRA at the Casa Herradura Mansion at The Jimmy Goldstein Estate in Los Angeles. Presented by Bootsy Bellows, the evening featured a VIP cocktail reception followed by a Bootsy Bellows pop-up at The “James Club”. Guests in attendance included Joe Jonas, Kid Ink, Cheryl Burke, Jon Lovitz, Brando Eaton, Dominic Adams with music by DJ Balthazar Getty, Arkade, and Midnight Men.

Casa Herradura’s Añejo tequila provides the base for Herradura ULTRA. The Añejo is blended with premium Extra Añejo that has been aged for up to 49 months in American White Oak barrels. A subtle hint of agave nectar is added before the liquid is filtered, creating a rich, crystal-clear tequila with a full-bodied flavor and ultra-smooth taste.

Boasting “Beyond Smoothness,” the suggested way to enjoy ULTRA is stirred with ice and once chilled, served neat in a shot glass. The ultra-smooth tequila will be priced at parity with other luxury tequila brands and available for purchase at on-premise accounts in select markets.

BEVERLY HILLS, CA - JUNE 09:  Singer Joe Jonas attends the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up on June 9, 2015 in Beverly Hills, California.  (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
Singer Joe Jonas attends the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
BEVERLY HILLS, CA - JUNE 09:  Balthazar Getty djs at the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up on June 9, 2015 in Beverly Hills, California.  (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
Balthazar Getty djs at the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
BEVERLY HILLS, CA - JUNE 09:  Recording artist Kid Ink attends the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up on June 9, 2015 in Beverly Hills, California.  (Photo by Michael Bezjian/Getty Images for Tequila Herradura)
Recording artist Kid Ink attends the Tequila Herradura Ultra Launch Party At The Bootsy Bellows Pop-Up (Photo by Michael Bezjian/Getty Images for Tequila Herradura)

 

 

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