La Quinta, CA – GREY GOOSE and Soho House kicked off the second day of the Soho Desert House in La Quinta during the Coachella Music and Arts Festival. The day’s festivities celebrated the convergence of music and fashion and those who ‘Fly Beyond‘ in the music , fashion and entertainment industries. Guests in attendance included musician Katy Perry, actress and musician Zoe Kravitz, DJ Mia Moretti, model Daisy Lowe, actress Jenna Malone, Matthew Bellamy and Dominic Howard of Muse, Isabella Summers of Florence and the Machine, Caitlin Moe, DJ Questlove, actor Ethan Suplee (American History X) and artists Millie Brown, Lafayette Bless, Aluna George, singer songwriter Jess Glynne, actress/model Keeley Hazell and more.
The day’s festivities began with a French Riviera themed brunch hosted by GREY GOOSE. Guests were treated to a private reception in support of the music industry and featuring bespoke cocktails including the GREY GOOSE Le Grand Fizz, GREY GOOSE La Brigitte, GREY GOOSE Le Melon Mule, as well as the Cuba’s Menthe and Desert Chauffeur cocktails. Guests in attendance were able to preview the style of summer soirees that GREY GOOSE will be hosting throughout the summer around the world.
Following, the afternoon programming for the day began at the Soho Desert House, providing an oasis for artists and talent and the fashion and music industry members who support them. Guests escaped the heat and enjoyed GREY GOOSE Vodka signature cocktails and music moments throughout the day culminating in a late night hour with beats spun by DJ Questlove.