Austin, TX – Last week, Zodiac Vodka, a premium gluten-free potato vodka, teamed up with PureWow and Spring to host a SXSW Welcome Party at Malverde at La Condesa in Austin, Texas. More than 300 guests were in attendance to celebrate opening day of South by Southwest, the legendary annual music, film and interactive conference and festival. The event was hosted by Ryan Harwood (PureWow CEO), Mary Kate Mcgrath (PureWow EIC), David Tisch, Alan Tisch (Spring CEO) and Ara Katz (Spring Co-Founder). Attendees consisted of publishers, editors, bloggers, media and digital influencers, tastemakers and VIPs.
Patrons mixed and mingled while sipping on Zodiac’s signature cocktails such as the Texas Golden Girl, a mix of Zodiac Vodka, honey, fresh pineapple juice, fresh lemon juice, Angostura bitters, lemon wheel plus a pineapple leaf garnish and Cosmic Cherry, a swirl of Zodiac Black Cherry Vodka, fresh pineapple juice, triple sec and fresh lime juice. Guests also noshed light bites provided by La Condesa.