E. & J. GALLO Announces the National Expansion of VINIQ, America’s First Shimmery Liqueur

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The shimmer has arrived! E. & J. Gallo announced the national launch of Viniq, America’s first premium shimmery liqueur. Viniq is the first of its kind liqueur, created to offer on-trend Millennial consumers a new spirit with a unique look that tastes great and looks glamorous, just shake the bottle and watch it shimmer.

Viniq is a delicious fusion of premium vodka, Moscato, and natural fruit flavors that tastes great and looks glamorous. The unique shimmer in Viniq is the same ingredient that gives frosting its shine or rock candy it’s sparkle. Delicious and smooth, Viniq is best served straight on the rocks, or with favorite mixers for a delicious and shimmery cocktail experience.

This shimmery liqueur’s glamorous colors, and delicious taste is just what you need to shimmer into the weekend! Keep an eye out for an exclusive mailer and a peak at Viniq, the ultimate accessory for your style, your cocktail, and your crowd.



3 parts. Viniq®
2 parts champagne
Orange Wheel
Pour all into an ice-filled elegant glass, garnish with an orange wheel.


VINIQ Shimmer-tini
VINIQ Shimmer-tini

2 parts Viniq®
2 parts cranberry juice
1 part New Amsterdam® Peach Vodka
2 dashes of bitters
Mint sprig, lime wedge, berries
Pour all into a tall glass, stir thoroughly, add ice, stir again and garnish with a mint sprig, a lime wedge and berries.



3 parts Viniq®
1 part lemonade (1/2 lemon juice/half simple syrup)
½ part premium orange liqueur
2 parts champagne
Mint sprig
Pour all into a shaker, stir thoroughly, strain, garnish with a mint sprig and enjoy.


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