To celebrate the launch of the new flavor GREY GOOSE Le Melon, GREY GOOSE partnered with artist Kehinde Wiley to celebrate the “Modern Kings of Culture” through a portrait series. Wiley has created a series of custom portraits honoring select individuals who have charted extraordinary paths to achievement, using his signature style of fusing history and style in a unique and contemporary manner.
Earlier in the evening, Emmy Award winner and Oscar nominated filmmaker, producer and writer Spike Lee was immortalized in an original royal portrait by Kehinde Wiley in honor of his status as a true king of his craft at an exclusive screening event held at the Crosby Street Hotel.
To commemorate the official unveiling of this portrait, celebrities, film industry tastemakers, and art collectors came together for a special screening of “Making Do the Right Thing,” the groundbreaking film that celebrates its 25th anniversary this year. Immediately following the screening, writer, TV personality, AJ Calloway, moderated an intimate Q&A between Kehinde Wiley and Spike Lee, where they discussed their journeys to success. The portrait was then revealed to invited guests for the first time, and invited guests formally toasted the evening with a cocktail party, replete with GREY GOOSE Le Melon signature cocktails and a special DJ set by Q-Tip.
Attendees from the night included: Spike Lee, Kehinde Wiley (Artist), Victor Cruz, Michael Ealy, Q-Tip, Michael K. Williams, AJ Calloway, Jonathan Mannion, Caroline Rhea, Theodora Richards, Danny Aiello, Gregg Bello, A-Trak, Jus Ske, Luis Ramos and more.