Beam Takes the Shot Experience to a Whole New Level with Ice Surge

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Ice Surge
Ice Surge

Deerfield, IL – Ice Surge™ Liqueur, the latest Beam cordials innovation, takes the shot experience to a cool, smooth new level with the combination of refreshing fruit flavor and an icy blast.  Available in two variants, Tropical Freeze and Berry Blizzard, the unique Ice Surge formula features a cooling sensation, which adds to the sensory experience for consumers.  As well, the line’s packaging showcases an ice-like appearance that actually feels like cracks of ice.

Everything about Ice Surge is bold – from the intense fruit flavors to the icy finish,” said Ivan Hidalgo, Senior Brand Manager of Cordials at Beam Inc. “This is the perfect go-to shot to cool down when the night starts heating up!

Both products in the line feature the perfect complement of fruit and cooling mint.  Ice Surge Tropical Freeze blends the sweet flavors of pineapple and mango, packing an arctic cool sensation followed by the delicious tastes of exotic fruit, while Ice SurgeBerry Blizzard combines delicious raspberry with tangy black berry and acai flavors, resulting in a cool minty blast with a fresh sweet berry finish.

Fans can also “Ride the Surge” on the Ice Surge website,, by uploading a photo of themselves or their friends, which will then be blasted with a frosty chill photo filter transforming any photo into a wintery scene.  Consumers can share their new photos across social media channels using the hashtag #FreezeFrame.

Ice Surge™ is a new way to amp it up – while staying icy cool. It’s 70 Proof and comes in bold flavors like Tropical Freeze and Berry Blizzard. Consumer Ice Surge is 70 proof and available in select markets, including Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Texas and Wisconsin with a SRP of $16.99 per 750ml bottle.  For more information, visit or LIKE us on Facebook at




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