New York – On Wednesday night, Belvedere Vodka celebrated the launch of Converse and Maison Martin Margiela‘s exclusive sneaker collection with a high-energy party to close out New York Fashion Week. The designer brands transformed The Swiss Institute of Contemporary Art into an eye-catching installation featuring the collection’s shoes suspended from the ceiling, while other shoes were dangling in a canal filled with wet white paint. The urban-chic museum atmosphere was accompanied by rotating DJs and specialty Belvedere Vodka cocktails. Fans of the fashion brands including Ne-Yo, Cuba Gooding Jr. and Tyson Beckford all attended the event in support of the designers’ first time collaboration.
Notable guests in attendance included: Ne-Yo, Cuba Gooding Jr., Tyson Beckford, Nicola Formichetti (Fashion Director, DIESEL), Becca Diamond (model), Caitlin Moe (musician/social), Chris Benz (designer), Glenn O’Brien (writer), June Ambrose (celebrity stylist), and Kat Graham (actress/singer).