On Saturday, April 13th, A|X Armani Exchange made its return to the desert to host the fourth annual A|X Armani Exchange Neon Carnival and celebrate the official launch of their highly anticipated Color Flash watch and sunglass collection.
Guests including Vanessa Hudgens (in A|X), Julianne Hough (in A|X), Alexander Skarsgard, Leonardo DiCaprio, Clint Eastwood, Emma Roberts (in A|X), Kirsten Dunst and beau Garrett Hedlund, Stacy Keibler, Alessandra Ambrosio and more previewed the new Color Flash collection, trying their luck at the A|X dart game and winning a Color Flash Watch of their own. Ed Westwick (in A|X), Jessica Szohr (in A|X), Emmanuelle Chriqui (in A|X) and beau Adrian Bellani (in A|X), Jamie Chung (in A|X) and beau Bryan Greenberg (in A|X), Alex Pettyfer, Ashley Madekwe (in A|X), Christa B. Allen, Austin Butler, Rumer Willis and beau Jayson Blair, Chord Overstreet, Darren Criss, Danny Masterson, Ne-Yo, Sophia Bush, Shiloh Fernandez, Hilary and Haylie Duff, Paris and Nicky Hilton, Brad Goreski, Kate Lanphear, Alexander Wang, style bloggers Aimee Song (SongofStyle), Shea Marie (PeaceLoveShea), DJ Atlanta Cadenet Taylor were with the thousands of festival goers who flocked to the neon-lit carnival under the stars at Tradition Aviation Airport Hangar.
Maria Menounos, Kellan Lutz, Jenna Ushkowitz, Josh Henderson, among others, enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the dance floor to sounds spun by DJ’s Jesse Marco, DJ JUS-SKU and DJ Kayper.
Guests at the bash were also among the first to try SVEDKA Vodka’s newest flavors, Strawberry Colada and Orange Cream Pop, sipping specialty cocktails “The Desert Dream” and “The SVEDKA Strawberry Glow“.
SVEDKA VODKA NEW FLAVORS
STRAWBERRY COLADA and ORANGE CREAM POP
‘The SVEDKA Strawberry Glow’
SVEDKA Strawberry Colada
‘The Desert Dream’
SVEDKA Orange Cream Pop