Forbes ’30 Under 30′ Party at SXSW

Austin, TX – On Monday afternoon, John Paul DeJoria and “Forbes” Editor Randall Lane hosted the “Forbes 30 Under 30 Party” in Austin, TX. The exclusive event was held at John Paul DeJoria’s home in Austin. DeJoria is a “Forbes” 400 Member and Founder of Paul Mitchell and Patrón Spirits, and he was delighted to celebrate the sensational 30 honorees. The event was “cowboy casual” and embraced the spirit of South by Southwest.

Guests were treated to a musical performance by Forbes 30 Under 30 Honorees Delta Rae and indulged in Patrón infused dishes created by Forbes 30 Under 30 Honoree Chef Grant Gordon. Dishes included a White Fish Ceviche with Patrón Citrónge Extra Fine Orange Liqueur, a delicious chocolate dessert including Patrón XO Café Dark Chocolate  on a coconut crisp, and a Patrón orange infused mango cupcake with a toasted coconut topping – all of which were accompanied by specialty Patrón Tequila cocktails.

Notable attendees included Shaquille O’Neill, Robert Rodriguez, Marci Madison, Rick Perry, Todd Hunter, Chef Grant Gordon, and Brendan Gahan. 

Patrón Tequila cocktails were enjoyed both inside the Patrón Igloo and at the Patrón Ice Bar. Patrón Spirits Founder John Paul DeJoria was quite proud of the igloo, and took “Forbes” Media CEO Mike Perlis inside to taste customized coffee drinks complete with Patrón XO Café artisan marshmallows. Additionally, the ice bar featured Patrón infused ice cream sandwiches.