Stella Artois Launches Timeless Beauty Campaign Shot by Annie Leibovitz at Sundance

Park City – On Friday night, Stella Artois kicked off the first evening of the Studio Stella Artois Sundance space at Village at the Lift with a party to launch the brand’s new advertising campaign “Timeless Beauty” shot by legendary photographer Annie Leibovitz.

Noah Huntley (Snow White and Huntsman) the star of the campaign was on-hand to unveil official campaign portraits and hosted Sundance guests which included Ben Lyons (E! News), Mercedes Javid (MJ) and Golnesa “GG” Gharachedaghi (Shah’s of Sunset). Guests in attendance were also treated to “Timeless Beauty” portraits curated from a group of bloggers from around the world who provided images of their interpretations of “Timeless Beauty.” Participating bloggers James Nord and David Eustace were on-hand to explain their visual interpretations.

Inside Scoop:

Noah Huntley toasted to Stella Artois and Annie Leibovitz, paying homage to the new Stella Artois “Timeless Beauty” advertising campaign. He was overheard earlier sharing his excitement of being able to see the photos from the campaign for the first time at Sundance. At one point Huntley, ever the host, was seen jumping behind the bar, playing bartender and serving perfectly poured chalices of Stella Artois beer to attending guests.

Shah’s of Sunset frenemies MJ Mercedes Javid and GG Golnesa Gharachedaghi were in great spirits seen mingling together with Stella Artois chalices in hand.

Film Critic Ben Lyons took shelter from the cold bringing a small entourage with him and seen eyeing the Belgium waffle stations that provided sweet concoctions for attending guests.