Fashion For A Cause with Richard Chai & EFFEN Vodka

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In the spirit of the holiday season, EFFEN Vodka has partnered with charity auction site, Auction Cause, to host the sale of this gown to benefit DIFFA (www.diffa.org). All proceeds from the sale will be donated this great organization that is making a difference in the community through design.

The actual auction online can be viewed here: http://is.gd/effenvodkagown

AnnaLynne McCord
AnnaLynne McCord

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Inspired by EFFEN® Vodka, Top Designer Richard Chai Reveals

One-Of-A-Kind Look

Top Fashion Designer Creates Perfect “Cocktail Accessory” in an Exclusive Gown Inspired by Style-Conscious Super-Premium Vodka

EFFEN® Vodka has unveiled a one-of-a-kind gown created by top American fashion designer, Richard Chai, as part of its yearlong collaboration with the designer. Inspired by EFFEN® Vodka’s sleek, handcrafted bottle – designed by bartenders, for bartenders – the piece was unveiled during an exclusive media event at the Dream Hotel’s Electric Room in New York City.

Chai used the sleek, handcrafted elements of the super-premium EFFEN® Vodka bottle – including its unique, hand-affixed, latex sleeve – as his inspiration for the piece, which mixes the soft fluidity of chiffon with satin and structured silk taffeta to bring elements of the bottle to life.

“I found the sleek design of the EFFEN® Vodka bottle to be quite inspiring,” said Richard Chai. “The bottle’s modern colors and the brand’s commitment to handcrafted detailing seen through the bottle’s sleeve, enabled me to easily conceptualize and create a beautiful gown that embodies the heart of the EFFEN brand while remaining true to my own aesthetic.”

“Design is in EFFEN® Vodka’s DNA. We are inspired by design and continue to align ourselves within the design community, in turn inspiring designers with our brand as well,” said Kim Washington, Senior Director of Vodkas for Beam Inc. “Working with Richard Chai to develop this piece was a very exciting opportunity for us. His commitment to creating unique, handcrafted collections throughout his career resonates with EFFEN® Vodka’s own commitment to thoughtful design, showcased through our unique handcrafted bottle. His EFFEN-inspired dress is no exception as it’s easy to see our brand’s influence through his creation with its modernity and sophisticated elements.”

 

 

 

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