NOVEMBER 30, 2012 – In one of the most exciting partnerships ever between two worldwide icons, Moët & Chandon is proud to introduce Roger Federer as the House’s new brand ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is the absolute perfect match for Moët & Chandon, the universal symbol of global success and eternal style.
MOËT AND ROGER FEDERER: A NATURAL MATCH THAT SAYS STYLE AND SUCCESS
Like Moët & Chandon, the worldwide sports and lifestyle icon Roger Federer radiates boldness, elegance and generosity, from the tennis court to the red carpet, to giving back to the world community. Moët & Chandon, the world’s most-loved champagne, and Roger Federer share the values of doing what they do with excellence. In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, certain to generate lots of buzz when it is revealed in March 2013.
“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” enthused Roger Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”
“Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history,” declared Stéphane Baschiera, President and CEO of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
THREE LIVING LEGENDS FOR A CAMPAIGN WITH THE INIMITABLE MOET STYLE
To celebrate a legendary partnership between two living legends, no one but a third living legend could immortalize the event. Renowned photographer Patrick Demarchelier shot a series of pictures of Roger Federer for Moët & Chandon in Paris. Chosen for his signature style, Demarchelier captures Federer’s masculine, larger-than-life athletic grace in dazzling visuals that pop with all the elegance, boldness and generosity that have made Moët & Chandon famous.
A TOAST TO ATHLETIC ACHIEVEMENT
Moët & Chandon and Roger Federer, Moët & Chandon and tennis. A perfect match both on and off the court, Roger Federer, one of the top athletes of all time and a man of gracious, generous, winning sportsmanship, is the ideal choice as Moët & Chandon brand ambassador. An active sponsor of major international tournaments, the House supports excellence in tennis and is the official champagne of, among others, the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open.
The game of sportsmanship par excellence, tennis combines prowess, skill and distinction with sheer exhilaration. Tennis is about the ultimate quest for success, the overcoming of an opponent that culminates in a win that thrills like few other sports. Moët & Chandon makes for the perfect congratulatory toast, a generous tribute to victory, and the House is proud to be a part of the excitement.