Christian Siriano and Proper Attire Present Spring’s Hottest Accessory

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Don’t get caught without this season’s must have: PROPER ATTIRE® condoms by Christian Siriano. They’re required for entry.

New York – Christian Siriano adds another notch to his design belt, launching an exclusive collaboration with PROPER ATTIRE condoms at his runway show during New York Fashion Week. Utilizing prints from his Spring/Summer 2013 Ready-To-Wear collection on his designs for PROPER ATTIRE, Christian brings fashion from the runway to the bedroom.

Known for his signature fresh feminine design aesthetic, Christian Siriano’s designs for PROPER ATTIRE® evoke feelings of light, softness, and romance. Echoing his Spring/Summer 2013 collection, inspired by the whimsical movement of the ballet, Christian includes elegant ballerina silhouettes in the “Sheer” packaging design. Safer sex has never been so stylish with sales benefitting charitable organization Planned Parenthood Federation of America. PROPER ATTIRE® condomsby Christian Siriano will be available at the Christian Siriano store in New York City and ProperAttireCondoms.com.

Siriano says on his decision to collaborate with PROPER ATTIRE®, “I was excited and ready for the challenge when asked by PROPER ATTIRE® to design an exclusive line of condom packaging. Showcasing prints from my Spring 2013 collection on the outside of each box is a way for me to communicate to any young woman that condoms can look cool and fresh in addition to serving an important purpose. I want every girl who carries these to feel comfortable, confident, and – of course – fashionable.

Rachel Molloy, director of branded products at PROPER ATTIRE®, says, “We are thrilled to be partnering with Christian Siriano on our latest designer collaboration. His designs are inspirational for young women around the world, and we are excited to welcome him as a PROPER ATTIRE® ambassador.”

At 26 years old, Christian is quickly building both a luxury brand and a name for himself in the fashion community. The Christian Siriano collection, known for its unique and inspired looks, can be found at retailers ranging from Neiman Marcus to specialty stores around the United States and internationally from Russia to Dubai.

The 2009 release of Christian’s book Fierce Style: How to Be Your Most Fabulous Self, saw him embark on a national book tour which culminated in an appearance on The Oprah Winfrey Show. He is Payless’ top-selling design collaborator ever and in March 2010, was tapped to be on Crain’s New York “40 Under 40” – the youngest ever to appear on the prestigious list. He co-founded accessories e-commerce retailer Send the Trend and served as chief curator until 2011. Christian also created a makeup line for Victoria’s Secret and has embarked on design partnerships with LG, Starbucks, Puma and Spiegel.

In addition to formal training at the Baltimore School of the Arts, Christian studied fashion in London, where he studied under design legends Vivienne Westwood and the late Alexander McQueen. Celebrity clients range from Victoria Beckham, Sarah Jessica Parker, Shailene Woodley, Lady Gaga, Rihanna, to Taylor Swift. He just recently opened his very own unique retail store in the Nolita neighborhood of NYC, where all of his designs are created and manufactured. He will show his 9th Ready to Wear collection at New York Fashion Week in September 2012.

Christian Siriano joins the likes of designers Isaac Mizrahi, Mara Hoffman, Rebecca Minkoff, Vena Cava, Charlotte Ronson, Alexander Wang, Brian Reyes, Jeremy Scott, and Yigal Azrouël, who have all collaborated on collections for the condom brand. PROPER ATTIRE® has also collaborated for the past few years with the Keith Haring Foundation to feature his artwork in honor of World Aids Day. PROPER ATTIRE® condoms can be found at select hotels such as the Thompson Hotels and Morgans Hotel Group, as well as at cult fashion store Opening Ceremony and the Museum of Contemporary Art store in Los Angeles.

Not only fashionable, PROPER ATTIRE® condoms are also reliable and effective. The condoms are FDA-tested and undergo rigorous quality assurance testing by the manufacturer as well as by independent laboratories. With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance. According to the U.S. Centers for Disease Control and Prevention, about one person in the U.S. contracts HIV every 10 minutes; by the age of 25, one in two sexually active people will have contracted a sexually transmitted infection; moreover, one in two Americans will contract a sexually transmitted infection at some point in their lives.  And the U.S. has the highest teen pregnancy rate among the most developed countries in the world.

Planned Parenthood Federation of America created Proper Attire LLC and the PROPER ATTIRE® condom line to make women feel comfortable about carrying condoms by offering them stylish designs they’ll actually want to use. A trusted source for reproductive and sexual health care and information for nearly 100 years, Planned Parenthood affiliates operate nearly 800 health centers nationwide.  Planned Parenthood promotes a proactive approach to women’s health, encouraging each person to make informed and responsible decisions.

 

 

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