New York – G-Shock hosted an exclusive 30th Anniversary event at The Manhattan Center in New York City where Slaughterhouse was the opening act for Eminem who took the stage for a private concert following the news of a G-Shock and Eminem collaborative timepiece that will be released in Fall of 2013.
Prior to the performance, an intimate meet-and-greet with the G-Shock athlete roster and the creators of the legendary timepiece, media and brand friends were privy to a retrospective of G-Shock’s innovative technology and preview of upcoming product releases during a multimedia press conference.
Throughout the event space, new collaboration models between Eric Haze, DGK, Clot and Burton were showcased in addition to limited edition 30th Anniversary tribute models set to hit stores later this year.
EMINEM, Slaughterhouse and DJ Drama performed for the lucky guests. In attendance were G-Shock athletes Nigel Sylvester, Stevie Williams, Pedro Barros, Kazu Kokubo, Joel Centeio and the G-Shock creator, Kikuo Ibe and founder Shigenori Itoh. Celebrities such as Adrienne Bailon, Bryan Greenberg, Busta Rhymes, Chaske Spencer, Daniel Sunjata, Ice-T & Coco, Jim Sturgess, John Leguizamo, Ludacris, Paula Garces, Prince Lorenzo Borghese, Rocsi Diaz, Ronnie Ortiz, Sammi “Sweetheart” Giancola, Stephen Baldwin, Tinsley Mortimer, Dee & Ricky, Roxy OxyCottontail, DJ Flash, and the cast from Kings of New York – Tim Kash, Andrea McCormick, Isaiah Trusty, Tanz Watson, Sebastian Tome, Danielle Knudson also attended to celebrate the kick-off.