Miami, FL – On Friday, July 20, SALON ALLURE, Swim Week’s premiere luxury lifestyle show, celebrated its third anniversary with an extravagant Opening Night Party held poolside at W South Beach Hotel & Residences. The party was followed by a four-day tradeshow, and an array of other creative events and programs, all held on Miami Beach as part of Miami Swim Week from July 21-24.
Over 800 guests attended the invite-only Opening Night Party including media outlets, designers, buyers, and celebrities such as Tracy Mourning, and NFL players Brandon Spikes, Lamar Miller, Dez Bryanttl, and Kyle Moore.
Guests at the Opening Party enjoyed complimentary beverages by GREY GOOSE Vodka, Bacardi, and ZICO Coconut Water, including specially crafted cocktails. GREY GOOSE’s expert mixologists made their rounds to serve party guests refreshing cocktails such as the ‘GREY GOOSE L’Orange South Beach Punch.’
SALON ALLURE showcased 56 of the world’s most eminent swim and resort wear brands in a high-energy runway show over the pool. Brands that showed their 2013 collections included: 6 Shore Road, Acacia Swimwear, Aila Blue, Anna & Boy, Aquarius, BARRACA CHIC, BeachCandy by BritB Beauty & The Beach, Beloved Star, Callula Lillibelle, Charlie by Matthew Zink, Eberjey, Elizabeth Kosich, Esprit de Vacances , Haeckel Haus Co., Hayley Style, KAS New York, Keeley Rea, Kikidoll, Koza, La Perla, Lee & Lani, Lisa Curran Swim, Lisa Marie Fernandez, Loomstate 321, Lolli Swimwear, Made by Dawn, Maggie May Swimwear, Mara Hoffman, Marysia Swim, Miguelina, MIKOH SWIMWEAR, Mink Pink, Montce Swim by Alexandra Grief, Nina Swim, Peixoto, Prism London, So De Mel, Takeaway by Easton Pearson, Violet Lake, Wanderlust Swimwear, Whitesands Australia, and Zinke.
Bringing a new element to the event this year was GUESS Eyewear, with superstar DJ’s The Hood Internet spinning the GUESS Eyewear Shades of Summer playlist to set the party mood. The playlist includes exclusive tracks from groups such as The Hood Internet, The Knocks, Vacationer, Totally Enormous Extinct Dinosaurs, and Penguin Prison, among others.
“I love seeing the models wearing all the 2013 collections, literally ‘walking on water’ at the Opening Night Party show in the WET pool area at W South Beach, with the ocean as a back drop,” said Kiki Farmer, designer and owner of Kikidoll, who is participating in Salon Allure for the second year. “I chose to showcase my existing women’s swim and resort wear line Kikidoll, along with the launch of two new complimentary lines at Salon Allure, based on my global exposure to press and buyers there last year. Salon Allure has created a near perfect storm by amassing many of the best brands from around the world, and I am so thrilled to be a part if it all.”