On Tuesday night, Damon Wayans Jr. (star of ABC’s new hit show Happy Endings and son of actor/comedian Damon Wayans) joined GREY GOOSE Vodka to host “Hotel Noir,” an experiential event series celebrating GREY GOOSE Vodka’s new flavor GREY GOOSE Cherry Noir.
The evening’s festivities aimed to bring the GREY GOOSE Cherry Noir – Hotel Noir commercial campaign to life featuring a cocktail pairings dinner at the James Beard award winning Bartolotta in Las Vegas. The dinner was followed by an after-party at Surrender Night Club where guests including Damon Wayans Jr, television and radio host Kenny Burns and celebrity reporter Robin Leach enjoyed an evening filled with a secret bar (accessed behind a book case), bespoke cocktails, interactive and vintage-style phone booths and beats spun by DJ SB.
At one point during the pairings dinner, Robin Leach gave a toast wishing the guests an evening filled with “champagne wishes and caviar dreams.”
Guests were able to view GREY GOOSE Vodka’s Hotel Noir commercial and behind the scenes footage which were displayed on main screen at the center of the dance floor. (http://www.youtube.com/watch?v=RUVwtY-MhA8)
The Las Vegas Hotel Noir event was the third Hotel Noir event with previous events taking place in various cities nationwide including Atlanta, Miami and New York.