Kellan Lutz, star of the upcoming Tarzan movie, returns as the face of Dylan George and co-designer of Abbot + Main for the brands Fall 2012 campaign, California Dreaming, staring alongside Supermodel Kate Upton. Shot by famed photographer Yu Tsai, on the sprawling sands and energetic promenade of Venice Beach, California, the campaign captures the effortless lifestyle and youthful spirit that both brands were founded upon. California Dreaming is a provocative portfolio of images, shot beneath the setting sun for the effect of the sun’s glow and hazy mist from the warm ocean breeze. This season, the laid-back attitude of the collections come to life through the campaign photos; as the vibrant Dylan George printed and colored denim is offset by the lush Abbot + Main knitwear.
The Dylan George and Abbot + Main Fall 2012 campaign can be found on the brands’ re-designed interactive websites, dylangeorge.com and abbotmain.com, showcasing the campaign imagery and video which trails Lutz and Upton on their journey through Venice Beach in a vintage Mustang convertible and Vespa.
Dylan George is a lifestyle denim brand for both men and women, which is influenced by Los Angeles’ celebrity-rich culture and high-end luxury fashion. The brand’s rich base of celebrity fans includes Anne Hathaway, Zac Efron, Cameron Diaz, Ryan Phillippe, Jennifer Lopez, Jessica Alba, Nicole Richie and Lady Gaga, among others.
As the perfect complement to the Dylan George premium denim, the Abbot + Main ready-to-wear knitwear collection, co-designed by Kellan Lutz and Dylan George founder Danny Guez, combines color, comfort and luxury with delightfully soft-handed fabrications and thoughtful design elements. For fall, Abbot + Main expands on signature silhouettes including t-shirts, hoodies and knitwear ranging in price from $44.00 to $118.00.
To get Kellan’s Look:
Ryan Rocker Skinny Jean in Millicent, $188
Dean Relaxed Straight Jean in Palmer, $178
To Get Kate’s Look:
Runway Mid Rise Skinny Jean in Morning Dew, $189
Runway Mid Rise Skinny Jean in Darkness, $189