Kelly Rowland Hosts “Hotel Noir” – The Exclusive New York Debut of Grey Goose Cherry Noir

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Singer Kelly Rowland and model Jessica White attend "Hotel Noir" an exclusive launch event for GREY GOOSE Cherry Noir hosted by Kelly Rowland at Gansevoort Park Avenue on May 23, 2012 in New York City. (Photo by Jason Kempin/Getty Images for GREY GOOSE)

New York – Last night, hundreds of guests lined Park Avenue to enter “Hotel Noir” – the exclusive New York debut of GREY GOOSE Cherry Noir at the Gansevoort Park Avenue. The event, hosted by Kelly Rowland, brought to life the bold, rich and sensual new flavor via deep red hues and dim lighting, secret VIP rooms, vintage, interactive phone booths and bespoke Cherry Noir cocktails that flowed throughout the night.

A play on the national TV Advertising Campaign entitled “Hotel Noir,” the event floor was transformed into a seductive sanctuary draped in deep red hues and dim lights.  Revelers experienced secret VIP rooms and interactive, vintage style-photo booths while sipping bespoke Cherry Noir cocktails like the Cherry Sling, Midnight Highball and the My Cherry Amour (recipes below).  Sets by DJ A-Trak and DJ Kalkutta kept the crowd going until the early hours.  Event host Kelly Rowland looked radiant in red – a perfect complement to the theme of the night!

Guests included Award-winning singer, Kelly Rowland and DJ A-Trak,  Jessica White (model), Dee and Ricky Jackson (fashion designers), Declan Bennett (singer/songwriter), Estelle (musician) DJ Kalkutta, Kenny Burns, Vashtie Kola (artist/designer), Angie Martinez (Radio personality) DJ Suss One (DJ) Paloma Garcia-Lee (Phantom of the Opera, Broadway) Andre Douglas (model, Tommy Hilfiger), Jennifer Guyton-Williams (Basketball Wives), DJ Clue (DJ), Amanda Seales (musician), Margo Simms (musician).

This event was the second “Hotel Noir” event to take place in various cities nationwide including Atlanta, Miami and Las Vegas.

@KELLYROWLAND NYC, are you ready? Hosting the Grey Goose Hotel Noir event tonight and will be enjoying #cherrynoir cocktails!

@angiemartinez under the cherry moon! 😉 w/ @vashtie and @iamjesswhite #greygooseparty #NYCnights http://t.co/29MxlAHW

@EstelleDarlings Ok. @atrak killing at grey goose Kelly Rowland party.

Angie Martinez and singer Kelly Rowland attend "Hotel Noir" an exclusive launch event for GREY GOOSE Cherry Noir hosted by Kelly Rowland at Gansevoort Park Avenue on May 23, 2012 in New York City. (Photo by Jason Kempin/Getty Images for GREY GOOSE)
Singer Estelle attends "Hotel Noir" an exclusive launch event for GREY GOOSE Cherry Noir hosted by Kelly Rowland at Gansevoort Park Avenue on May 23, 2012 in New York City. (Photo by Jason Kempin/Getty Images for GREY GOOSE)
Kenny Burns, Vashtie and Dee Jackson attend "Hotel Noir" an exclusive launch event for GREY GOOSE Cherry Noir hosted by Kelly Rowland at Gansevoort Park Avenue on May 23, 2012 in New York City. (Photo by Jason Kempin/Getty Images for GREY GOOSE)

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Midnight Highball                                                            

1 ½ oz GREY GOOSE Cherry Noir

¾ oz Martini & Rossi Sweet Vermouth

1 ½ oz Lemon Juice

¾ oz Simple syrup

Dash of Lavender Bitters

Bitter Lemon Soda for Topping

Recipe: Mix all ingredients into a cocktail shaker filled with ice and shake vigorously.  Strain into a highball glass filled with ice, top with Sprite and garnish.

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The Survivor (Wise Old Sage)

4 fresh Sage leaves

4 slices of Seedless cucumber

1 oz Simple syrup

1 ½ oz Grey Goose Cherry Noir

½ oz St Germain Elderflour

1 oz Lemon Juice

Recipe: In the bottom of a cocktail shaker place syrup, sage and cucumber and muddle thoroughly.  Add ice and the rest of ingredients.  Shake Vigorously.  Double strain into cocktail glass and garnish.

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Cherry Lane

1 ½ oz Cherry Noir

¾ oz Benedictine

1 ½ oz Lemon Juice

¾ oz Simple syrup

Dash Angostura bitters

Recipe: Mix all ingredients into a cocktail shaker filled with ice and shake vigorously.  Strain into a martini glass and garnish.

 

 

 

 

 


 


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