Stolichnaya Premium Vodka Introduces Stoli HOT and Stoli STICKI

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Stoli HOT
Stoli STICKI

THE MOST ORIGINAL REMIX:

STOLICHNAYA® PREMIUM VODKA INTRODUCES STOLI® HOT AND STOLI® STICKI™

New York – This spring, Stolichnaya® Premium vodka celebrates 50 years of pioneering the flavored vodka category by introducing Stoli® Hot and Stoli® Sticki™. Remixes on Pertsovka (Pepper) and Okhotnichya (Honey and Herb), the first flavored vodkas ever commercially produced by Stolichnaya® in 1962, Stoli® Hot and Stoli® Sticki™ offer a perfect balance of sweet and heat.

Stoli® Hot offers the warm, fiery sensation of jalapeño peppers found on the bottle’s label and is the only jalepeño flavored vodka with significant mouth-heat. It is spicy on the palate yet has a delicate smoky quality. By contrast, Stoli® Sticki™ is inspired by the candied, warm palate of the finest honey and has the added complexity of discernible floral notes that complement the subtle sweetness of its flavor profile.

In 1962 Stoli® pioneered the flavored vodka category in the industry launching the first two commercially produced flavors in the marketplace. Today, Stoli® is debuting an original remix on those classic flavors with Hot and Sticki™, which offer a cool, modern interpretation of the first flavors from Stoli® ” said Lisa Pfenning, Category Director – Stolichnaya®, William Grant & Sons.

The brand developed unique packaging for the new flavors with a glistening honeycomb adorning the bottle neck and cap of Stoli® Sticki™, and flames that blaze up the side of Stoli® Hot’s bottle neck and cap. On the label, Stoli® Sticki™ features a dipper dripping with golden honey while Stoli® Hot has a label illustrated with crimson and deep green jalapeno peppers. In a departure from the tradition of naming flavors after their taste profile, “Hot” and “Sticki™” are fun and contemporary riffs that represent the mood of each flavor.

The brand is thrilled to reintroduce pepper and honey flavored vodkas, Hot and Sticki™. These spirited and timeless remixes are the perfect complement to our existing premium flavored vodka portfolio,” added Val Mendeleev, CEO of SPI Group. “We hope our fans will enjoy these delicious and versatile offerings in a variety of mixed drinks.

Stoli® Hot and Stoli® Sticki™ will be introduced in April, 2012 with nationwide distribution available in 50ml ($2.49 – $2.99), 375ml ($12.99 – $15.99), 750mL (SRP $23.99), 1L (SRP $31.99), 1.75mL (SRP $41.49) sizes. In addition to Stoli®  Hot and Stoli® Sticki™, the Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™ Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, and Wild Cherri™.

Both Stoli® Hot and Stoli® Sticki™ take a premium cocktail to the next level by adding an exceptional layer of flavor resulting in a truly sophisticated and nuanced drink. The flavors are delicious as a straight shot, combined for a sweet and spicy shooter, or as part of a great cocktail.

Check out some of their signature cocktail recipes:

STOLI® HOT N’ JUICY

1½ parts Stoli® Hot

¾ part pineapple juice

½ part lime juice

½ part simple syrup

Shake with ice and strain into an ice-filled rocks glass. Garnish with a pineapple wedge.

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THE BEES KNEES

2 parts Stoli® Sticki™

½ part fresh lemon juice

½ part honey syrup

Pour into a shaker with ice. Pour vigorously and strain into a martini glass. Garnish with a curl of lemon peel.

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STOLI® STICKI™ PALMER

1½ parts Stoli® Sticki™

1 part lemonade

1 part iced tea

½ part honey (optional)

Build in an ice-filled highball glass and stir. Garnish with a lemon wheel.

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STOLI® HOT & STICKI™ SHOT

1 part Stoli® Sticki™

1 part Stoli® Hot

Shake with ice and serve in chilled shot glass. Take a dash of sugar and hot sauce on the hand, followed by a lick, then shoot.

  

*Savor Stoli® Responsibly*

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