Miami Beach, FL – September 3 – 4, 2011 – International superstar Pitbull, aka Mr. Worldwide, hosted a lavish Labor Day Bash at Fontainebleau Miami Beach for the official launch of VOLI LIGHT VODKA’s. The new liquor brand, billed as the world’s first line of low calorie vodkas, and produced in Cognac, France, has hit its stride and isn’t looking back. With 25%-40% fewer calories than other leading brands, how can you go wrong? Additionally, with Voli’s fusion flavors of multiple fruits, the vodka has hit it’s mark with the perfect mix of light and delicious.
The sold out weekend was an invite-only event offered exclusively to hotel guests and VIPs, and marked the launch of BleauLive, the resort’s new entertainment concept that blends an immersive music weekend experience complete with guest-artist interaction, a world-class performance and product sponsorships. The weekend was full of events leading up to Sunday’s explosive performance, including a meet-and-greet with Pitbull, vodka tastings throughout the property and poolside giveaways. BleauLive will be announcing their next event scheduled to take place Thanksgiving weekend, bringing back Fontainebleau’s tradition of hosting world-class acts such as Frank Sinatra and Elvis Presley in the 50s and 60s.