So what do you do to bring a sense of coolness to your brand?…I don’t just mean a plain ‘oh that’s kinda cool’ type of cool..I’m talking an energized, talented, and creative type of cool…that only certain people can pull off…Answer: You land a deal with one of the hottest rappers around…Pitbull. Following in the steps of P. Diddy and Ludacris, Pitbull has recently jumped into the liquor business as well by partnering with Voli Light Vodkas.
With over 5 millon Facebook fans and over 400 million YouTube views, he will most definitely add some energy and life into this brand.
Voli Light Vodka is the first ever line of super premium, low calorie, delicious fruit and fusion flavored vodkas. In 2008, Voli recognized that there was a shift in the food and beverage industry toward lower calorie products, so they decided to take this shift and apply it to the spirit industry. They partnered with the House of Roullet to help create the perfect balance of natural flavors. Voli Light Vodkas have between 25% and 40% less calories than the leading brands.
Voli is available in 6 flavors…Original Lyte, Lemon, Orange Vanilla, Pear Vanilla, Raspberry Cocoa, and Espresso Vanilla. Don’t worry..if you’re like me and can’t even mix cranberry and vodka correctly…you can keep it simple by pouring Voli over ice and serving it. It is one of the few vodkas that you can drink straight up without cringing due to its extra smooth taste.
Spotted: Voli Light Vodka